oOh!media Renews Contract With NZ Property Compay, Kiwi Property

oOh!media Renews Contract With NZ Property Compay, Kiwi Property
SHARE
THIS



Outdoor media company oOh!media has announced it has renewed and extended its key contract with Kiwi Property, New Zealand’s largest listed property company, enabling it to roll-out world-leading media assets across Kiwi Property’s high quality portfolio of shopping centre assets across New Zealand.

As part of the contract, oOh! will provide media solutions to six Kiwi Property shopping centres, whilst also adding stunning new state of the art digital formats in select locations.

New formats such as oOh!’s massive digital large format EVOKE screens – capable of broadcasting high definition, full-motion video – are set to hang from the atrium of key Kiwi Property shopping centres such as Sylvia Park and bring a piece of Times Square to New Zealand shoppers.

oOh! will also introduce world-leading, interactive touch screen digital panels that will feature in select Kiwi Property centres across New Zealand.

This contract win solidifies oOh!’s New Zealand retail portfolio, enabling it to deliver world leading retail media solutions that will impact over six million shopping visits a fortnight in shopping centres across New Zealand.

CEO of oOh!, Brendon Cook, said this contract win will increase the quality and spread of advanced retail media solutions across New Zealand.

“We are serious about transforming retail media in New Zealand with our $3 million investment into introducing new digital formats, upgrading existing inventory, and spreading our reach.

“We are well on track to position our New Zealand Retail offering as a world leader in digital solutions, including full motion video capability that has proven to deliver real engagement for clients in walk by and stand by environments like shopping centres.

“Kiwi Property is one of the leading shopping centre owners in the country and is continually investing in improving the retail experience for its customers. We’re thrilled to be playing an important part of that experiential journey.

“In addition to the impact they make, our stunning new digital formats help advertisers forge a deeper engagement with consumers through linking the physical with mobile, online and social channels,” said Cook

 

Please login with linkedin to comment

Multi-Screen TV Summit MYOB

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]