Out of Home business oOh!media will extend the growth of its market-leading digital advertising network in New Zealand after winning long-term agreements with four major retail property owners.
oOh! has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay, New Zealand’s newest and most exciting waterfront development project in Auckland.
It also reached agreement with leading property owners Kiwi Property to introduce both a new landmark digital LED installation and more of its world leading digital ShopaLive and EVOKE large format screens at Auckland’s biggest shopping centre at Sylvia Park.
In an agreement with Stride Property Group, oOh! will provide Out Of Home advertising screens at seven large retail centres across the country, with the deal including long-term renewals and two additional centres in Queenstown and Auckland.
oOh! will also introduce new classic ShopaLite and digital ShopaLive screens across Tinline Property Group’s Papamoa Plaza Shopping Centre in the heart of the fast-growing population and business centre of Tauranga.
Adam McGregor, oOh!’s general manager New Zealand, said today: “We are delighted to win long-term advertising rights with these leading developers and property owners. These agreements represent new opportunities for New Zealand advertisers to reach and engage with shoppers through the best in classic Out Of Home advertising and our exciting full-motion digital advertising portfolio.
“oOh! has invested to build New Zealand’s largest full motion digital and classic retail Out Of Home network which includes large EVOKE hanging billboards and interactive EXCITE screens, and we look forward to advertisers using their capabilities to display contextually-relevant messages that are geo-targeted, time-sensitive and weather-dependent.”
oOh!’s agreements in more detail:
- oOh! is working with Precinct Property to ensure its creativity and technical capabilities in Out Of Home advertising reflect the outstanding qualities of the Commercial Bay project and expects to deploy its full range of world-class digital advertising screens throughout this destination.
- oOh!’s landmark digital LED display will provide excitement, interaction and interest to the audience in the area outside Hoyts and New Zealand’s first H&M store at Sylvia Park and also introduce more ShopaLive and EVOKE displays at the centre for Kiwi Property Group.
- The Stride Property Group agreement includes the renewal of existing advertising rights for Queensgate Shopping Centre in Wellington, Chartwell Shopping Centre in Hamilton, NorthWest Shopping Centre and Silverdale Centre in Auckland, and Johnsonville Shopping Centre in Wellington. It includes new contracts for the Remarkables Park Town Centre in Queenstown and Mount Wellington Shopping Centre in Auckland.
- At Tinline Property Group’s Papamoa Plaza near Tauranga’s beachfront, oOh! will introduce new classic ShopaLite and digital ShopaLive screens.
McGregor said: “Our retail portfolio is bigger and stronger than ever, and constantly growing in high-traffic retail and commercial centres visited by millions of New Zealanders every week.”
