oOh!media Wins Long-Term Advertising Contracts At New Zealand’s Biggest Retail Centres

oOh!media Wins Long-Term Advertising Contracts At New Zealand’s Biggest Retail Centres
SHARE
THIS



Out of Home business oOh!media will extend the growth of its market-leading digital advertising network in New Zealand after winning long-term agreements with four major retail property owners.

oOh! has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay, New Zealand’s newest and most exciting waterfront development project in Auckland.

It also reached agreement with leading property owners Kiwi Property to introduce both a new landmark digital LED installation and more of its world leading digital ShopaLive and EVOKE large format screens at Auckland’s biggest shopping centre at Sylvia Park.

In an agreement with Stride Property Group, oOh! will provide Out Of Home advertising screens at seven large retail centres across the country, with the deal including long-term renewals and two additional centres in Queenstown and Auckland.

oOh! will also introduce new classic ShopaLite and digital ShopaLive screens across Tinline Property Group’s Papamoa Plaza Shopping Centre in the heart of the fast-growing population and business centre of Tauranga.

Adam McGregor, oOh!’s general manager New Zealand, said today: “We are delighted to win long-term advertising rights with these leading developers and property owners. These agreements represent new opportunities for New Zealand advertisers to reach and engage with shoppers through the best in classic Out Of Home advertising and our exciting full-motion digital advertising portfolio.

“oOh! has invested to build New Zealand’s largest full motion digital and classic retail Out Of Home network which includes large EVOKE hanging billboards and interactive EXCITE screens, and we look forward to advertisers using their capabilities to display contextually-relevant messages that are geo-targeted, time-sensitive and weather-dependent.”

oOh!’s agreements in more detail:

  • oOh! is working with Precinct Property to ensure its creativity and technical capabilities in Out Of Home advertising reflect the outstanding qualities of the Commercial Bay project and expects to deploy its full range of world-class digital advertising screens throughout this destination.
  • oOh!’s landmark digital LED display will provide excitement, interaction and interest to the audience in the area outside Hoyts and New Zealand’s first H&M store at Sylvia Park and also introduce more ShopaLive and EVOKE displays at the centre for Kiwi Property Group.
  • The Stride Property Group agreement includes the renewal of existing advertising rights for Queensgate Shopping Centre in Wellington, Chartwell Shopping Centre in Hamilton, NorthWest Shopping Centre and Silverdale Centre in Auckland, and Johnsonville Shopping Centre in Wellington. It includes new contracts for the Remarkables Park Town Centre in Queenstown and Mount Wellington Shopping Centre in Auckland.
  • At Tinline Property Group’s Papamoa Plaza near Tauranga’s beachfront, oOh! will introduce  new classic ShopaLite and digital ShopaLive screens.

McGregor said: “Our retail portfolio is bigger and stronger than ever, and constantly growing in high-traffic retail and commercial centres visited by millions of New Zealanders every week.”

Please login with linkedin to comment

Music Licensing MYOB Saatchi & Saatchi Sydney

Latest News

Deliveroo Turns On Beach Delivery For This Summer
  • Media

Deliveroo Turns On Beach Delivery For This Summer

With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Media

DoubleVerify Launches Publisher Suite For Digital Publishers

DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

Chocolate Cookie  -Photographed on Hasselblad H3D2-39mb Camera
  • Technology

Verizon Media Launches ConnectID As A Cookie-Less Solution

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Fleur Head Steps Into MD Role At VMLY&R New Zealand
  • Advertising

Fleur Head Steps Into MD Role At VMLY&R New Zealand

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]