National out of home media provider, Running Boards, has announced the expansion of its digital offering, taking aim at the event and activations industry in response to an increase in market demand for innovative and interactive activations.
With a stable of high-quality digital screens and mobile billboards stationed throughout Australia, Running Boards is leading the changing face of the out of home advertising space, providing companies and media agencies with new ways for customers to interact with their brands.
Running Boards managing director Charles Tremlett says the ongoing expansion into events and activations continues to evolve as digital technology improves and becomes more accessible.
He said: “There is a growing demand for increased creative avenues for brands to interact with potential customers in today’s advertising environment.
“Running Boards is successfully rising to that challenge by instigating bright, colourful, high-definition avenues for clients to engage with a captivated audience outdoors.
“We are giving brands clever options and we are giving creative agencies a vehicle to do wonderful things”.
Since launching the digital component of the company five years’ ago, Running Boards has experienced rapid digital growth with its most recent expansion of interactive billboards and activations taking place in Queensland.
Tremlett continued: “As a national company we want to offer a uniform service across Australia.
“Queensland was identified as a growth area especially in the event and activation segment of our business.
“To accommodate this demand, we increased our inventory by 200 per cent to provide a full suite of digital services in the sunshine state”.
Running Boards have worked with many of Australia’s leading brands such as Telstra and Toyota and on iconic events including The Commonwealth Games, Melbourne Food & Wine Festival and the Carlton Draught AFL Grand Final.
In Queensland, the company has recently aligned with the music industry, partnering with the Queensland Music Awards to support growth in Queensland.
Tremlett concluded: “We are excited to be blurring the lines between activations and advertising.
“From working with Toyota to custom build a three-metre tall gold money box mobile billboard to raise funds for Australian athletes to live streaming the Australian Open for Pimms’ Strawberries and Cream activation in Melbourne’s Federation Square”.
DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.