oOh! Grows Out Of Home Portfolio With Regional NSW Rollout

oOh!media announced the addition of over 30 digital locations to its metro and regional roadside billboard portfolio this year, closing out 2021 with more than 200 large format digital signs across the country.

A focus on regional New South Wales has seen new digital billboards recently going live in Singleton, Armidale and Coffs Harbour, with others set to follow soon in Lismore and Kempsey.

The rollout is part of a strategic investment program designed to strengthen the company’s existing national leadership position while also expanding its regional digital billboard portfolio.

These large format sites reinforce oOh!’s position as the only OOH provider that currently offers a comprehensive regional NSW digital billboard network.

The sites also complement the company’s regional digital portfolio in neighbouring states, Victoria and Queensland.

Noel Cook, oOh!’s chief commercial and operations officer, said the recent additions to the company’s regional inventory, combined with plans for more metropolitan builds in early 2022, would further extend oOh!’s digital offering.

“We are committed more than ever to delivering a truly national offering, and these new and upgraded assets are a demonstration of our unmatched scale across regional and metro locations, and our ability to reach the largest percentage of audiences,” he said.

“With domestic borders opening in time for summer, Australians are returning to domestic and regional travel. Our key objective is to deliver brands the ideal environment to capture these audiences on their journeys for impactful engagement.”

Lucia Elliott, marketing director for regional advertising collective Boomtown, said there has never been a more compelling time for marketers and brands to connect powerfully with regional Australia’s 9.1 million inhabitants.

“Regional Australia is experiencing a significant momentum shift, record growth and greater ROI than ever,” she said.

“This holiday season, 4.7 million metro Aussies will also be packing their bags and heading to Boomtown and 85 per cent of them will be travelling by car to get there.

“As we head into a record-breaking summer, advertisers are recognising Boomtown’s unparalleled opportunities to connect at scale and for the competitive advantages in Boomtown’s comparatively uncluttered advertising environments.”