oOh! Grows Out Of Home Portfolio With Regional NSW Rollout
oOh!media announced the addition of over 30 digital locations to its metro and regional roadside billboard portfolio this year, closing out 2021 with more than 200 large format digital signs across the country.
“We are committed more than ever to delivering a truly national offering, and these new and upgraded assets are a demonstration of our unmatched scale across regional and metro locations, and our ability to reach the largest percentage of audiences,” he said.
“With domestic borders opening in time for summer, Australians are returning to domestic and regional travel. Our key objective is to deliver brands the ideal environment to capture these audiences on their journeys for impactful engagement.”
“Regional Australia is experiencing a significant momentum shift, record growth and greater ROI than ever,” she said.
“This holiday season, 4.7 million metro Aussies will also be packing their bags and heading to Boomtown and 85 per cent of them will be travelling by car to get there.
“As we head into a record-breaking summer, advertisers are recognising Boomtown’s unparalleled opportunities to connect at scale and for the competitive advantages in Boomtown’s comparatively uncluttered advertising environments.”
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