Online Series About Casual Australian Racists Hits 1m Views

Online Series About Casual Australian Racists Hits 1m Views

An eight part online video series titled How to Talk Australians is gaining some serious online attention with the first six episodes of the eight part series clocking up more than one million views.

It’s the work of Melbourne production house Guilty Content, written by Rob Hibbert and directed by Tony Rogers, co-creator and director of the SBS series Wilfred. Rogers has also directed work for a number of brands including AAMI and was behind the Rhonda and Ketut ‘Reunion’ ad.

Jason Byrne from Guilty Content said of How to Talk Australians: “The objective was to bring attention to Tony and Bob’s writing and storytelling skills.”

Byrne worked with Screen Australia to fund production, and is now in talks with distributor eOne with plans to build on the concept with versions including ‘How to talk United Kingdoms’ and ‘How to talk Swedens’ currently being considered.

The series is made up of eight episodes, each three to five minutes long. The project was written and developed over 12 months with production commencing in January this year. Byrne says the online interest will act as a “proof of audience” as he looks to broadcasters to get on board with the concept.

Whybin/TBWA Melbourne digital planner Paul Arena is among those working on the roll-out of the series and Byrne said the agency has supported the show with Arena “working in his spare time”.

The last two episodes went live this morning you can watch them here:


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