Leading Australian and New Zealand online retailer, THE ICONIC has partnered with Thinkerbell to make a stronger play for ANZ’s lucrative sporting apparel, footwear and accessories market.
Home to over 100 leading international and local sport brands including Nike, Adidas, Puma, Garmin, P.E. Nation, The Upside, Under Armour, New Balance and more, the hero creative plays on the retailer’s unique assortment and delivery proposition, showcasing its product offering through four futuristic sporting backdrops.
Alexander Myer, chief marketing officer at THE ICONIC said: “When we entered the sport market four years ago we wanted to ensure we did this in an ICONIC way. Our latest sport TVC does just that. It captures the same sense of liberation and self-expression that’s embedded across our entire business, while reminding our customers that we have the best sports brands, the best sports products and the best delivery across the country. THE ICONIC is the premier destination for sport in Australia and New Zealand, and this is only just the beginning.”
Paul Swann, chief creative thinker at Thinkerbell added: “Sometimes the right thing to do is let the product do the talking. We’ve added a few lightning bolts and special effects, but basically, we just wanted to show THE ICONIC’s impressive assortment in an interesting way. Heckler were also great creative partners in helping bring this to life”.
As part of this launch, THE ICONIC has introduced an onsite refresh that heroes its sports offering, revealing a new landing page look and feel that mirrors the hero creative leveraged in its latest TVC.
Credits
Client: THE ICONIC
Agency: Thinkerbell
Production: Heckler and TDC
