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Reading: One NZ Revives Warriors Anthem ‘Matter Of Faith’ 25 Years On From Debut Via McCann
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B&T > Campaigns > The Work > One NZ Revives Warriors Anthem ‘Matter Of Faith’ 25 Years On From Debut Via McCann
CampaignsThe Work

One NZ Revives Warriors Anthem ‘Matter Of Faith’ 25 Years On From Debut Via McCann

Staff Writers
Published on: 2nd October 2026 at 9:51 AM
Staff Writers
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4 Min Read

One New Zealand has revived iconic Warriors anthem Matter of Faith, 25 years after the song was first created by Vodafone, turning a piece of the brand and club’s shared history into a celebration of Warriors fandom today.

Created with McCann and reimagined by Māori brothers band Coterie, the 2026 version draws on One NZ’s long-standing relationship with the Warriors and a simple truth that has endured throughout it: no matter the result, Warriors fans keep showing up.

Originally released in 2001, Matter of Faith became part of the soundtrack to a defining period for the club. Now, One NZ has returned to the song as a way of celebrating the Wahs, their fans and the belief that binds them together.

Susannah Winger, head of brand experience at One NZ, says revisiting Matter of Faith was an opportunity to draw on the history the brand shares with the club while creating something meaningful for fans today.

“We’ve been backing the Warriors for more than 25 years, so there’s a huge amount of shared history between our brand, the club and its fans.

“Matter of Faith is part of that history, but the idea behind it feels just as true today. Warriors fans are there through the highs and the lows. They show up, wear the colours and keep believing – and we’re right there with them.

“Bringing the song back 25 years later is our way of celebrating that enduring faith in the Wahs and the incredible community around them.”

Working with One NZ, McCann helped bring the idea to life, taking the original piece of brand history and reimagining it as a contemporary expression of Warriors fandom.

The track is accompanied by a film shot at Go Media Stadium and directed by longtime Warriors supporter Andy Morton. It puts the fans at the centre, with Coterie leading supporters through the stadium’s tunnels, concourses and stands before coming together for a mass performance on the pitch.

The film brings together faces from Warriors past and present alongside vintage jerseys and memorabilia, including the first Warriors jersey presented at the club’s original 1995 launch.

“To be involved in celebrating the best fan base in sports is special,” says Morton. “It’s a nod to where we’ve come from, but more so, it’s a tip of the hat to those who stand ten toes deep for the club and always keep the faith.”

For One NZ, the revival is less about nostalgia than recognising something that hasn’t changed in 25 years: its commitment to the Warriors and the extraordinary loyalty of the people who support them.

Twenty-five years on, the colours may have changed, but the faith hasn’t.

Credits:

Client: One New Zealand

Agency: McCann New Zealand

Director: Andy Morton

Production: Triple Double

Band: Coterie

 

 

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TAGGED: McCann, One NZ
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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