One of agency land’s great mysteries has been answered – who’ll win the McDonald’s creative account in the US? With Omnicom today snaring the almost $US1 billion account.
In Australia, McDonald’s creative is handled by the Omnicom agency DDB. Commenting on the appointment, Andrew Little, CEO DDB Group Australia told B&T: “We are delighted for Wendy Clarke and the Omnicom team – their intellect and creative talent is extraordinary. This is a US only pitch but it’s an amazing win nonetheless.”
As part of the US deal, Omnicom will create a new agency that will handle business exclusively for the world’s largest burger chain and will employ upwards of 200 staff. The partnership starts effectively 1st January 2017.
Prior to the new deal, Macca’s US business was handled by Omnicom and Leo Burnett’s who had been involved with the brand for the past 35 years. The two agencies have been fighting fiercely for the business since it was pitched earlier this year and represents a huge loss for Leo’s.
It’s been reported in the US media, that McDonald’s global tag “I’m Lovin’ it” (invented by DDB Germany in 2003) will not be going anywhere, too.
McDonald‘s US CMO Deborah Wahl told AdAge of the new Omnicom deal: “Omnicom has built a new agency of the future for us. This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do.”
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]