One of agency land’s great mysteries has been answered – who’ll win the McDonald’s creative account in the US? With Omnicom today snaring the almost $US1 billion account.
In Australia, McDonald’s creative is handled by the Omnicom agency DDB. Commenting on the appointment, Andrew Little, CEO DDB Group Australia told B&T: “We are delighted for Wendy Clarke and the Omnicom team – their intellect and creative talent is extraordinary. This is a US only pitch but it’s an amazing win nonetheless.”
As part of the US deal, Omnicom will create a new agency that will handle business exclusively for the world’s largest burger chain and will employ upwards of 200 staff. The partnership starts effectively 1st January 2017.
Prior to the new deal, Macca’s US business was handled by Omnicom and Leo Burnett’s who had been involved with the brand for the past 35 years. The two agencies have been fighting fiercely for the business since it was pitched earlier this year and represents a huge loss for Leo’s.
It’s been reported in the US media, that McDonald’s global tag “I’m Lovin’ it” (invented by DDB Germany in 2003) will not be going anywhere, too.
McDonald‘s US CMO Deborah Wahl told AdAge of the new Omnicom deal: “Omnicom has built a new agency of the future for us. This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]