Omnicom Media Group (OMG) have announced today the appointment of Kristiaan Kroon to chief investment officer, OMG Australia. The announcement follows the promotion of Tony Harradine to the Chief Investment Officer role for Omnicom Media Group Asia Pacific.
Kroon joins from Fairfax Media where he was the national agency sales and commercial partnerships director. Beginning his career in media in the UK with News International, then Trinity Media Group, Kristiaan has over 15 years’ experience as a senior media executive. Kristiaan brings extensive experience of content monetisation and commercial leadership as well as a deep understanding of the economics of the media industry & the evolving multi-platform distribution model.
Kroon will lead strategic partnerships, investment and accountability across all Omnicom Media Group assets, delivering synergies and investment advantage in Australia.
Peter Horgan, CEO, Omnicom Media Group Australia & New Zealand, said, “We thank Tony for the innovation he brought to the role and wish him the best in APAC. We are incredibly excited about working with Kristiaan. We know he will bring further innovation to our partnership arrangements and how we extract business driving value for our clients. He reflects our values and brings a strategic perspective to deal architecture where we deliver in a way we can all be proud of.”
Kroon commented, “I am very much looking forward to working with the dynamic and innovative team at OMG and contributing to the market leading momentum the group has with its clients and media partners”.