OMD has retained the DuluxGroup business in Australia and New Zealand following a two month competitive pitch.

DuluxGroup is a foundation client from OMD’s entry into the Australian market in 2000. The contract, which is locally serviced out of OMD Melbourne, Sydney and New Zealand, incorporates media strategy, planning, buying, digital and social for a range of brands including Dulux, British Paints, Selleys, Yates and Cabot’s.

This extension by DuluxGroup Australia & New Zealand is testament to the longstanding relationship with OMD which has seen collaboration on a number of notable brand campaigns.

Gavin Gilligan of DuluxGroup, said: “We are delighted to continue our long standing partnership with OMD. They have once again demonstrated their outstanding knowledge and passion for our business, proving that they are the right partner to lead our business into the future with their strategic and digital capabilities”.

Margie Reid, managing director OMD Melbourne said: “Our longstanding relationship with DuluxGroup is very important to us, we are passionate about their business and are thrilled to continue this partnership, contributing to their future success across Australia and New Zealand.

“We are elated to finish off what has been a huge year for OMD with this fantastic news. We are extremely proud of our team who collaborated across Trans-Tasman.”