OMD has announced the appointment of Kyle Le Geyt to head of digital, OMD Melbourne and will lead the digital offering across all OMD Melbourne clients.
This news follows the announcement of Sian Whitnall’s promotion to chief digital officer for OMD Australia, bolstering the digital leadership of the agency nationally.
Le Geyt brings extensive digital planning and integration experience to the agency and joins OMD from Carat London, where he drove digital transformation across a number of blue chip clients. Le Geyt was responsible for developing and introducing a new inter-agency planning optimisation platform, focused on real-time data and transparency. He was also part of the team examining the impact of data and privacy on future planning approaches.
His career has taken him from his home town of Auckland across to the UK, with a breadth of experience across both the media and sales side – having held roles with Met Service, Yahoo New Zealand, Forward 3D and Carat.
Dianne Richardson, managing director, OMD Melbourne, said, “After a local and international search, we have found a head of digital who possesses not only extraordinary digital capabilities, but is also a perfect cultural fit for OMD Melbourne. Kyle’s experience will further strengthen the capability of our Melbourne team and will continue to drive growth for our clients.”
Le Geyt said of his appointment: “It’s exciting to join a team who have clearly defined themselves by creating genuine and transparent partnerships with clients. I see a unique opportunity in Melbourne for technology and sound measurement to be the catalyst for continued client growth”.
The appointment will see Le Geyt join the OMD Melbourne leadership team reporting into Dianne Richardson. He will commence on the 24th of September, 2018.
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]
Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]
Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]