OMD has announced the appointment of Kyle Le Geyt to head of digital, OMD Melbourne and will lead the digital offering across all OMD Melbourne clients.
This news follows the announcement of Sian Whitnall’s promotion to chief digital officer for OMD Australia, bolstering the digital leadership of the agency nationally.
Le Geyt brings extensive digital planning and integration experience to the agency and joins OMD from Carat London, where he drove digital transformation across a number of blue chip clients. Le Geyt was responsible for developing and introducing a new inter-agency planning optimisation platform, focused on real-time data and transparency. He was also part of the team examining the impact of data and privacy on future planning approaches.
His career has taken him from his home town of Auckland across to the UK, with a breadth of experience across both the media and sales side – having held roles with Met Service, Yahoo New Zealand, Forward 3D and Carat.
Dianne Richardson, managing director, OMD Melbourne, said, “After a local and international search, we have found a head of digital who possesses not only extraordinary digital capabilities, but is also a perfect cultural fit for OMD Melbourne. Kyle’s experience will further strengthen the capability of our Melbourne team and will continue to drive growth for our clients.”
Le Geyt said of his appointment: “It’s exciting to join a team who have clearly defined themselves by creating genuine and transparent partnerships with clients. I see a unique opportunity in Melbourne for technology and sound measurement to be the catalyst for continued client growth”.