OMD has today announced its appointment as media agency across the consolidated Abano Healthcare Group account in Australia, following a competitive pitch process.
Abano Healthcare Group is the largest trans-Tasman dental support organisation with Australian brands including Maven Dental and 1300Smiles Dentists.
OMD Brisbane was appointed by Maven Dental in July 2021 to manage media strategy, planning and buying and additional specialist services. Abano Healthcare Group previously worked with two additional Australian digital agencies across its Maven Dental and 1300Smiles Dentists brands.
The competitive pitch process consolidates the Australian portfolio for Abano Healthcare Group with OMD as the sole agency partner. OMD is responsible for all media strategy, planning and buying, alongside SEO, SEM, events, activations, sponsorships, corporate outreach and research.
Laura Nice, co-CEO, OMD Australia, said: “We are delighted to be working with Abano Healthcare Group across the breadth of OMD Brisbane’s agency offering, supporting the plans to expand their network of leading oral healthcare brands. Driving partnerships of value is a key focus for our evolved ambition of Performance with Integrity for our people and our partners, we are thrilled to have the opportunity to deliver this for Abano Healthcare Group across their entire portfolio.”
Nathan Fraser, Head of Group, OMD Brisbane, who will lead the Abano Healthcare Group relationship, added: “We are excited to have the opportunity to build upon our existing relationship with Maven Dental to deliver a holistic agency offering for Abano Healthcare Group. OMD Brisbane is perfectly placed to support their business ambitions with our depth of capability across all services”.
Scott Philipson, head of marketing, Abano Healthcare Australia, commented: “We have had a strong partnership with OMD over the past 12 months and this consolidation of our digital program for both 1300Smiles Dentists and Maven Dental across Australia will allow us to grow and benefit from the entire OMD business. We are excited to continue to provide our clinical partners and their patients with the best possible resources to continue to have happy, healthy patients for life”.
The consolidation of the Abano Healthcare Group account within OMD Brisbane further strengthens their position as the leading agency in the Brisbane market.
The appointment is effective from 1 August 2022.
The In-House Agency Council (IHAC) has partnered with Kantar to publish its ‘2023 In-House Agency Landscape Report’, APAC’s only research report focussed on the state of the in-house agency model. The new research follows on from the IHAC’s first study released in August 2021 and aims to provide a current take on the country’s in-housing […]
The Outdoor Media Association (OMA) has announced the winners of the Quarter Three Creative Collection competition for 2023. OMA members submitted 31 entries, including campaigns by JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Cartology, TorchMedia, goa and Val Morgan Outdoor (VMO). Guest judges: Abigail Holmes, Head of Client Strategy & Campaign Solutions, JCDecaux Christine Le Maitre, […]
JOLT, Australia’s third-party verified, sustainable digital-out-of-home and electric vehicle charging network, today announced the launch of a first-to-market product that enables brands to further engage with high-value audiences with its new in-app advertising solution. The first of its kind in Australia’s media industry, this solution provides an unparalleled one-to-one connection with customers, whilst charging their […]
Customer insights platform, Ideally, has expanded its regional footprint as part of its ambitious growth strategy, announcing the appointment of Simon Gawn to lead Australian operations. Ideally appoints Gawn on the back of exponential growth since launching in August this year, already boasting a strong and established Australian-based client roster. Gawn’s immediate remit is to capitalise on Ideally’s significant growth opportunities in Australia, a market five times larger than New Zealand.
Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]
Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]