OMD Brisbane Wins Abano Healthcare’s Media

OMD Brisbane Wins Abano Healthcare’s Media

OMD has today announced its appointment as media agency across the consolidated Abano Healthcare Group account in Australia, following a competitive pitch process.

Abano Healthcare Group is the largest trans-Tasman dental support organisation with Australian brands including Maven Dental and 1300Smiles Dentists.

OMD Brisbane was appointed by Maven Dental in July 2021 to manage media strategy, planning and buying and additional specialist services. Abano Healthcare Group previously worked with two additional Australian digital agencies across its Maven Dental and 1300Smiles Dentists brands.

The competitive pitch process consolidates the Australian portfolio for Abano Healthcare Group with OMD as the sole agency partner. OMD is responsible for all media strategy, planning and buying, alongside SEO, SEM, events, activations, sponsorships, corporate outreach and research.

Laura Nice, co-CEO, OMD Australia, said: “We are delighted to be working with Abano Healthcare Group across the breadth of OMD Brisbane’s agency offering, supporting the plans to expand their network of leading oral healthcare brands. Driving partnerships of value is a key focus for our evolved ambition of Performance with Integrity for our people and our partners, we are thrilled to have the opportunity to deliver this for Abano Healthcare Group across their entire portfolio.”

Nathan Fraser, Head of Group, OMD Brisbane, who will lead the Abano Healthcare Group relationship, added: “We are excited to have the opportunity to build upon our existing relationship with Maven Dental to deliver a holistic agency offering for Abano Healthcare Group. OMD Brisbane is perfectly placed to support their business ambitions with our depth of capability across all services”.

Scott Philipson, head of marketing, Abano Healthcare Australia, commented: “We have had a strong partnership with OMD over the past 12 months and this consolidation of our digital program for both 1300Smiles Dentists and Maven Dental across Australia will allow us to grow and benefit from the entire OMD business. We are excited to continue to provide our clinical partners and their patients with the best possible resources to continue to have happy, healthy patients for life”.

The consolidation of the Abano Healthcare Group account within OMD Brisbane further strengthens their position as the leading agency in the Brisbane market.

The appointment is effective from 1 August 2022.




Please login with linkedin to comment

Abano Healthcare OMD

Latest News

UM Hires Former Carat Client Partnerships Head To Lead Optus Account
  • Advertising

UM Hires Former Carat Client Partnerships Head To Lead Optus Account

Matt Evans has joined the IPG Mediabrands agency UM as managing partner of its Optus account. Based in Sydney, he is responsible for evolving UM’s strategic media approach for Optus, working closely with its account team to “deliver and create market leading value, innovation and opportunity geared for sustainable growth”. Evans begins his new role […]

Roy Morgan: Written News Reaches 97% Of Aussies
  • Media

Roy Morgan: Written News Reaches 97% Of Aussies

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]