OMD Brisbane Wins Abano Healthcare’s Media

OMD Brisbane Wins Abano Healthcare’s Media

OMD has today announced its appointment as media agency across the consolidated Abano Healthcare Group account in Australia, following a competitive pitch process.

Abano Healthcare Group is the largest trans-Tasman dental support organisation with Australian brands including Maven Dental and 1300Smiles Dentists.

OMD Brisbane was appointed by Maven Dental in July 2021 to manage media strategy, planning and buying and additional specialist services. Abano Healthcare Group previously worked with two additional Australian digital agencies across its Maven Dental and 1300Smiles Dentists brands.

The competitive pitch process consolidates the Australian portfolio for Abano Healthcare Group with OMD as the sole agency partner. OMD is responsible for all media strategy, planning and buying, alongside SEO, SEM, events, activations, sponsorships, corporate outreach and research.

Laura Nice, co-CEO, OMD Australia, said: “We are delighted to be working with Abano Healthcare Group across the breadth of OMD Brisbane’s agency offering, supporting the plans to expand their network of leading oral healthcare brands. Driving partnerships of value is a key focus for our evolved ambition of Performance with Integrity for our people and our partners, we are thrilled to have the opportunity to deliver this for Abano Healthcare Group across their entire portfolio.”

Nathan Fraser, Head of Group, OMD Brisbane, who will lead the Abano Healthcare Group relationship, added: “We are excited to have the opportunity to build upon our existing relationship with Maven Dental to deliver a holistic agency offering for Abano Healthcare Group. OMD Brisbane is perfectly placed to support their business ambitions with our depth of capability across all services”.

Scott Philipson, head of marketing, Abano Healthcare Australia, commented: “We have had a strong partnership with OMD over the past 12 months and this consolidation of our digital program for both 1300Smiles Dentists and Maven Dental across Australia will allow us to grow and benefit from the entire OMD business. We are excited to continue to provide our clinical partners and their patients with the best possible resources to continue to have happy, healthy patients for life”.

The consolidation of the Abano Healthcare Group account within OMD Brisbane further strengthens their position as the leading agency in the Brisbane market.

The appointment is effective from 1 August 2022.




Please login with linkedin to comment

Abano Healthcare OMD

Latest News

Cummins&Partners Welcomes Tim Collier As New Head of Strategy
  • Advertising

Cummins&Partners Welcomes Tim Collier As New Head of Strategy

Collier joins from Connecting Plots, bringing marketing, brand, comms, digital and connections experience to the fore of the integrated creative:media company. With the securing of Collier, cummins&partners has brought another integrated leader into the fold. Joining recent hires who have overseen combined integrated creative throughout their careers, Collier will lead strategic thinking across the portfolio […]

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
  • Advertising

Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV

Gravity Media confirmed details for the global coverage of this year’s Crankworx Cairns. Gravity Media Australia will deliver the international broadcast technology and production outcome for Crankworx Cairns, the world’s largest mountain bike festival, from 22 to 26 May. Coverage of Crankworx Cairns will be delivered across Red Bull TV. Crankworx, a four-day festival of […]

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
  • Advertising

Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page

connecting plots has announced Craig Page as the new Strategy Partner as Tim Collier departs to pursue new opportunities. Lead image: Craig Page, strategy partner, Connecting Plots. Craig Page, esteemed integrated strategist and founder of strategic consultancy WeirdWorks, joined Connecting Plots as a strategy partner to lead the company’s strategic services. Page, who founded WeirdWorks […]

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
  • Campaigns

Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton

Louis Vuitton launched a new iteration of its storied ‘Core Values’ campaigns, captured by Annie Leibovitz. The campaign featured Roger Federer and Rafael Nadal as they ascended to the summit of Italy’s Dolomites mountain range. The tagline reads, “There are journeys that turn into legends”. 3,000m high, Nadal and Federer are seen not as competitors […]

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
  • Advertising

One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?

This International Biodiversity Day, ANP| WWF and BAR Ogilvy are reinforcing the importance of ‘The Endangered Typeface’ campaign to “protect all animal life”. When talking about the 6th mass extinction, can you really tell the difference a year makes? With the endangered typeface, a living font created in 2023 in a partnership with Associação Natureza […]

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
  • Advertising

“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results

On Tuesday, 21 May, the Advertising Council Australia (ACA) will host an all-industry webinar to reveal the findings of the second Create Space census. Close to 2,500 professionals from advertising, media, and marketing participated in the anonymous census in November 2023, providing an updated picture of the industry’s demographics and experiences of diversity, equity, and inclusion. […]

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]