OMD Australia Tops RECMA Domestic Report

OMD Australia Tops RECMA Domestic Report
B&T Magazine
Edited by B&T Magazine
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OMD Australia has maintained top position on the RECMA domestic leader board, appearing in the research organisation’s ‘dominant’ category for a fourth consecutive year.

OMD Worldwide has also been named the best performing global media network overall in RECMA’s global diagnostics ranking, with the report evaluating media agencies’ strengths and weaknesses across 19 criteria, spanning 700 media agencies in 47 countries.

OMD Australia chief executive Aimee Buchanan said her agency’s consistent position on the RECMA leader board “is testament to the work and passion we deliver for our clients”.

“2020 was a tough year for everyone, but we were well positioned going into the pandemic and the OMD team were able to rally at pace to continue to deliver for our clients,” Buchanan said in a statement.

OMD Worldwide chief executive Florian Adamski added: “For the past 12 months, while most of the industry was focused on getting through the crisis, OMD was looking ahead to how we could help our clients win the crisis, and lead in the new normal that will emerge from it.

“This ranking—combined with the best-in-class leap in client confidence scores we’ve seen since the start of the pandemic— affirms that in 2020 OMD delivered performance that mattered, in the year that mattered most.”

OMD Australia also tops the RECMA local new business ranking from Jan 2020 to now, having most recently been appointed the Victorian government account in Melbourne and Greeencross Limited in Sydney.

RECMA is an independent company that collects and analyses data from the world’s leading agencies to provide “strategic intelligence reference tools” to help them in their decision making and agency sourcing.

Best scored agencies are classified as dominant, followed by high, good and average profiles.

Key evaluative points from RECMA include new business balance, competitiveness in pitches, specialised experts’ capabilities and client portfolio.

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