OMD Australia has maintained top position on the RECMA domestic leader board, appearing in the research organisation’s ‘dominant’ category for a fourth consecutive year.
OMD Worldwide has also been named the best performing global media network overall in RECMA’s global diagnostics ranking, with the report evaluating media agencies’ strengths and weaknesses across 19 criteria, spanning 700 media agencies in 47 countries.
OMD Australia chief executive Aimee Buchanan said her agency’s consistent position on the RECMA leader board “is testament to the work and passion we deliver for our clients”.
“2020 was a tough year for everyone, but we were well positioned going into the pandemic and the OMD team were able to rally at pace to continue to deliver for our clients,” Buchanan said in a statement.
OMD Worldwide chief executive Florian Adamski added: “For the past 12 months, while most of the industry was focused on getting through the crisis, OMD was looking ahead to how we could help our clients win the crisis, and lead in the new normal that will emerge from it.
“This ranking—combined with the best-in-class leap in client confidence scores we’ve seen since the start of the pandemic— affirms that in 2020 OMD delivered performance that mattered, in the year that mattered most.”
OMD Australia also tops the RECMA local new business ranking from Jan 2020 to now, having most recently been appointed the Victorian government account in Melbourne and Greeencross Limited in Sydney.
RECMA is an independent company that collects and analyses data from the world’s leading agencies to provide “strategic intelligence reference tools” to help them in their decision making and agency sourcing.
Best scored agencies are classified as dominant, followed by high, good and average profiles.
Key evaluative points from RECMA include new business balance, competitiveness in pitches, specialised experts’ capabilities and client portfolio.
Please login with linkedin to commentOMD Australia
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]