Media and comms agency OMD has announced a partnership with Outbrain, in a move to further strengthen its content marketing expertise.
The partnership will see OMD gain advanced access to Outbrain technology to inform the complete content marketing lifecycle.
Jez Clark, head of OMD Fuse Sydney (pictured above) said, “This partnership builds on our content marketing capabilities. Outbrain’s unique ‘Interest Graph’ gives us great insight into the content that Australians are consuming. We can use this to understand content gaps that exist online, and cater to digital content supply and demand.”
Clark continued, “We recognise Outbrain as a key force in the content marketing landscape. Not only with its scale in premium distribution and deeper access to content insights, but also in the ability to connect their distribution technology to our trading desk and DSP. This allows us to manage an end-to-end digital journey that starts with creation of content, all the way to acquisition.”
Outbrain’s content marketing platform allows content marketers to promote digital content across desktop, tablet and mobile to Australian audiences directly from online publisher sites. In Australia, Outbrain partners with premium publishers such as Fairfax Media, News Corp, MI9, Yahoo!7, The Guardian, Bauer Media and many smaller sites.
“OMD is Australia’s largest media agency and together we plan to expand and keep building on the work we are already doing together for key OMD clients,” said Adam Carroll, head of Amplify, Outbrain Australia – New Zealand.
“With industry surveys showing two out of three marketer’s feeling unsuccessful in content marketing, we see this as an opportunity for us and our agency partners. OMD is committed to work in partnership with us to drive meaningful client ROI from content marketing.”
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]
The One Centre, an ideas and innovation agency, has been engaged by real estate entrepreneur Stefon Bertram and a team of leading agents to create and launch Pello – Sydney s newest real estate agency. The One Centre is responsible for the formation of the brand and the creation of the full Pello brand experience. […]
Online marketplace for freelance work, Fiverr International Ltd. (NYSE: FVRR), today announced a new partnership with Selina, one of the world’s largest experiential hospitality brands built to address the needs of millennial and Gen Z travellers. The purpose of the partnership is to provide Anywhere Workers (i.e. people who work remotely while travelling from at […]
Broadsheet Media has partnered with Campari Group’s The Glen Grant Single Malt Whisky to bring a photography exhibition, Unhurried By Nature, to Melbournians this week. Unhurried by Nature is a collaboration between Broadsheet and The Glen Grant Single Malt Whisky, where four Australian photographers will present images that document nature in their unique styles. The […]
Australian out-of-home business Shopper has launched Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and product offerings is at a minimum. With Shopper Impact, campaign creative can be […]
In this opinion piece, Hayley Fisher (pictured), AUNZ country manager, Adyen describes some of the key ways the retail sector is driving sales despite global financial issues, including new payment technologies and methods. The rising cost of living might have Australians carefully tracking their spending and rethinking their lifestyle habits, but it’s yet to rear […]