The under-representation of women in STEM-related fields is a systemic problem that highlights both implicit and explicit bias.
Though perhaps more troublingly, the continuance of male-dominated STEM cultures puts women at a high risk of being displaced by emerging technologies.
Olay’s campaign with the Publicis agency sets out to highlight an array of inherently gendered predispositions that are holding women back.
As a brand of science and a brand of women, Olay’s launch of its important #STEMTheGap campaign has invited everyone to address and reflect on the prevalence of this issue.
As part of the campaign, Olay has also announced that it’s funding STEM scholarships for women across India.
This is a critical development as only 14 per cent of the Indian STEM workforce is made up of women.
In a country that has such deep-seated cultural barriers and stereotyped gender roles, Olay’s purpose-driven mission to empower Indian girls to fearlessly take up STEM education is encouraging.
