The under-representation of women in STEM-related fields is a systemic problem that highlights both implicit and explicit bias.
Though perhaps more troublingly, the continuance of male-dominated STEM cultures puts women at a high risk of being displaced by emerging technologies.
Olay’s campaign with the Publicis agency sets out to highlight an array of inherently gendered predispositions that are holding women back.
As a brand of science and a brand of women, Olay’s launch of its important #STEMTheGap campaign has invited everyone to address and reflect on the prevalence of this issue.
As part of the campaign, Olay has also announced that it’s funding STEM scholarships for women across India.
This is a critical development as only 14 per cent of the Indian STEM workforce is made up of women.
In a country that has such deep-seated cultural barriers and stereotyped gender roles, Olay’s purpose-driven mission to empower Indian girls to fearlessly take up STEM education is encouraging.
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]
Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]
Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]