Australian creative agencies have made their mark at the 2022 Clio Awards, with an impressive 18 awards given to local firms, including Ogilvy Australia, Thinkerbell, FINCH and Clemenger BBDO Sydney.
Preliminary winners of the prestigious awards – which have annually recognised creative excellence in advertising since 1959 – were announced today.
Of the local winners, Ogilvy Australia were top of the crop, claiming silver in both the Digital/Mobile and Experience/Activation categories for their “Saving Freddo” campaign for Mondelez Australia. Furthermore, the Melbourne-based agency took home bronze in Social Media for its work with AAMI (Suncorp).
Both Thinkerbell and FINCH also claimed silver awards, with the latter winning in the Digital/Mobile medium for their Minecraft-inspired “Climate Warriors” campaign for NRMA Insurance, while FINCH scored big in Print & Out Of Home Craft for its work with sustainability initiative, The Lion’s Share Fund.
The Aussie agencies also claimed their fair share of bronze, with CHE Proximity and Leo Burnett Australia stashing three bronze gongs each.
You can suss out the full local winners list below:
| STATUE | MEDIUM | TITLE | AGENCY | BRAND | COUNTRY | CITY |
| Silver | Digital/Mobile | Saving Freddo | Ogilvy Australia | Mondelez Australia | AU | Melbourne |
| Silver | Experience/Activation | Saving Freddo | Ogilvy Australia | Mondelez Australia | AU | Melbourne |
| Silver | Digital/Mobile | CLIMATE WARRIORS | Thinkerbell | NRMA Insurance | AU | RICHMOND |
| Silver | Print & Out Of Home Craft | FINCH | The Lion’s Share Fund | AU | Sydney | |
| Bronze | Social Media | Rest Towns | Ogilvy Australia | AAMI (Suncorp) | AU | Melbourne |
| Bronze | Film Craft (Animation) | V Energy – Can You Feel It | Clemenger BBDO Sydney | V Energy | AU | Millers Point |
| Bronze | Film Craft (Editing) | Doors | The Editors | Waka Kotahi NZ Transport Agency | AU | Newtown |
| Bronze | Audio Craft | Performance Enhancing Music – Audio Craft | CHE Proximity | Samsung | AU | Sydney |
| Bronze | Digital/Mobile | Performance Enhancing Music | CHE Proximity | Samsung | AU | Sydney |
| Bronze | Digital/Mobile & Social Media Craft | Performance Enhancing Music | CHE Proximity | Samsung | AU | Sydney |
| Bronze | Fashion & Beauty | Embodied: Postpartum Unfiltered | Emotive | Modibodi | AU | Sydney |
| Bronze | Film Craft (Direction) | Stop Dreaming and Go | FINCH | Tourism New Zealand | AU | Sydney |
| Bronze | Branded Entertainment & Content | One House to Save Many | Leo Burnett Australia | Suncorp Group | AU | Sydney |
| Bronze | Design | One House to Save Many | Leo Burnett Australia | Suncorp Group | AU | Sydney |
| Bronze | Public Relations | One House to Save Many | Leo Burnett Australia | Suncorp Group | AU | Sydney |
| Bronze | Partnerships & Collaborations | Thrive by Five | M&C Saatchi | The Minderoo Foundation | AU | Sydney |
| Bronze | Film Craft (Sound Design) | Call of the Off Season | Rumble Studios | Tourism Tasmania | AU | Sydney |
| Bronze | Audio | Boys Do Cry | The Hallway | GOTCHA4LIFE FOUNDATION | AU | Sydney |
The winners will be celebrated at the 62nd Clio Awards ceremony on 28 April, 2022 in New York City, where the Grand Clio of the Year winners – the awards’ highest honour – will also be announced.
Only entries that first appeared in the public sphere between August 1, 2020 and February 16, 2022 were eligible to enter this year’s awards.
You can view all the 2022 Clio Awards winners and their winning pieces HERE.
