Ogilvy Melbourne has bolstered its leadership team, promoting Danielle Chapman to the role of managing partner.
Chapman (featured image, second from right), who joined Ogilvy Melbourne almost three years ago, was previously group account director responsible for some of the agency’s biggest clients, most recently leading the Mondelēz creative account.
Ogilvy Melbourne managing director, Gavin MacMillan (featured image, far left) said: “We are truly excited about Dan joining our Leadership Team.
“She has built a reputation as being creatively driven but also commercially minded.
“Combined with exceptional human and leadership qualities, this makes her a great asset to have on our team.”
With a career spanning more than two decades, Chapman’s experience includes tourism, financial services, telecommunications, and FMCG.
She has worked with some of Australia’s biggest brands such as Cadbury, Telstra, Garnier, James Boag, Peters, and PZ Cussons.
Prior to joining Ogilvy, she held senior roles at Publicis Mojo, GPY&R, and CHE.
In her new role, Chapman will continue to head the Mondelēz creative account and take a leading role in the agency’s growth in mass personalisation blending creativity, data, and technology.
Ogilvy Melbourne managing director Michael McEwan (featured image, second from left) said: “We believe Dan will add great value not only to our leadership team but to the agency as a whole.
She has great empathy and understanding towards the needs of our clients and great rapport with all our people. This is a much-deserved promotion.”
Chapman said: “I’m very excited to be joining Ogilvy Melbourne’s leadership team.
“Together the leadership team has a clear and focused vision for the agency and its clients, one that’s both creative and results driven.
“Ogilvy Melbourne has deep wealth of talent and a great portfolio of brands.
“I am looking forward to being part of the agency’s ongoing success story.”
Ogilvy Melbourne is part of WPP AUNZ, Australasia’s leading creative transformation company.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]