In this guest post, Giorgia Butler (main photo), head of strategy an innovation at Nunn Media, takes a look at what makes a happy employee and why it’s vital to any business…
Not only does being happy make you feel good, it turns out it’s also good for business. While happiness is of course relative, and certainly over the past 18 months, even the most joyful of us has been tested, it remains a priority to invest in your team’s happiness.
An extensive study into happiness and productivity by Oxford University, in conjunction with multinational telecoms business BT, found that workers are 13 per cent more productive when happy.
What’s more, the researchers found that happy workers do not work more hours than their discontented colleagues – they are simply more productive within their time at work.
One of the report authors, Professor Jan-Emmanuel De Neve, said: “While this is clearly in the interest of workers themselves, our analysis suggests it is also in the interests of their employers.”
Knowing a thing or two about happiness at work – Nunn Media was recently named the happiest media agency in Australia for the seventh time in Mediai’s agency survey – how do you make those working for you happy? And are businesses successful when they are happy, or happy because they’re successful?
Fast Company recently referenced a study into The Implications of Positive Psychological Capital on Employee Absenteeism (originally published by the Journal of Leadership and Organizational studies), which said people who frequently experience positive emotions tend to go above and beyond for their organisations; and are also less likely to be absent from work or quit their jobs. And that must contribute to a business’ overall success in a world where COVID lockdowns appear to be par for the course for the foreseeable future.
Surely then, it pays (and pays) to know your workforce is happy and engaged, even while working from home. But what should agency executives be doing to drive employee happiness?
What makes agency people happy?
· Know their value and show their value. An empowered team is a productive one, so appreciating the skills they bring to the business and the value they deliver for clients is vital to maintaining a strong culture of happiness. Let them know that their work matters.
· Be resilient, and don’t sweat a loss. Winning and losing is part of agency life, whether that’s during a pitch process, or saying goodbye to a client that’s moving on to pastures new. Engendering a culture of accepting business losses, no matter how hard that may be, will ultimately be to the benefit of the entire organisation. When you lose you learn, but similarly don’t hold on to the high of a win. For both, learn and move on.
· Be transparent. Building a successful work culture is difficult and takes time, but by being open and communicative with your team and letting them know where the business and they personally stand drives loyalty, security and happiness.
· Keep it fresh and don’t be afraid to fail. Remain open to new ideas and optimistic that there are continually better solutions coming into the market. This gives employees licence to do old things differently, try new ones and strive to be innovative, which ultimately will lead to business success.
· Make the effort to connect amicably with colleagues, clients and partners. Greet them, thank them, and show genuine curiosity toward them.
· Have fun. Work is not always a bed of roses, but if you’re not having some fun along the way, what’s the point?
Far from a momentary emotional state, happiness is an overarching quality of life that requires conscious and continuous investment
So whether happiness breeds success, or success breeds happiness may just be moot. But either way, have a happy day.
Please login with linkedin to commentnunn media
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]