Australia’s largest independent media agency, Nunn Media, has been appointed to handle media duties for Philips’ innovative range of water solution products following a competitive pitch.
Nunn Media Sydney will manage media strategy, planning and buying for Philip’s entire water solutions portfolio as it seeks to grow brand awareness and take on challenger brands in the fast-growing category.
Philips water filtration devices offer a more sustainable way to address concerns about tap water. Its range includes Go Zero Soda Maker, Go Zero Hydration bottles and All-in-One Water Station.
Peter Bosscher, CEO of Bosscher Commercial Management, the exclusive agent for Philips Water Solutions in Australia and New Zealand said: “Nunn has a strong reputation for delivering results and as we drive brand awareness and consideration for Philips’ water solutions, they are ideally suited to deliver on our campaign objectives and impressed us with their market understanding.”
Chris Walton, managing director at Nunn Media, added: “Philips is a prestige brand known for delivering innovative products to consumers around the world. We’re looking forward to working with them to grow the water solutions portfolio across Australia.”
Nunn Media, which has annual billings of $275 million, also works with JB HiFi, The Australian Banking Association, Amart Furniture, 13CABS, The Lottery Office, American Tourister, MG Motors, Wattyl Solagard, Amcal, and Smile Direct Club.
