NSW Government Calls On Sydneysiders To Get Out Their Shovels

NSW Government Calls On Sydneysiders To Get Out Their Shovels
SHARE
THIS



A new campaign launched by the NSW Government this week is calling on Sydneysiders to dig deep and plant at least one tree at home to help green the city and do their bit for the environment. 

The “Everyone Plant One” campaign aims to increase canopy cover to reduce heat, improve air quality, boost shade and contribute to the Government’s priority of planting one million trees across Greater Sydney by 2022.

Director of communications at the department of planning, industry and environment Andrew Parkinson said the campaign leveraged behavioural insights to focus on the benefits of planting trees, using paid digital and social, and targeting influencer comms to reach deep into audiences across Greater Sydney.

“Everyone Plant One – it’s a beautifully simple but powerful message that we’re confident will get backyard and balcony gardens blooming,”  Parkinson said.

“We’ve already trialled a similar tree-planting call-out across the department, engaging almost 15,000 staff in one of the most successful internal campaigns we’ve ever run.

“It’s no accident we’ve timed this campaign to coincide with the World Leaders’ Summit in Glasgow this week – every action counts and if everyone plants one it means we can all do our bit for a better future,” he said.

In development of the strategy for “Everyone Plant One” which focused on the key benefits that trees have on both the environment and community the Department collaborated with creative agency Republic of Everyone.

Republic of Everyone founder Ben Peacock said that while people inherently feel that plants and trees are wonderful to have around, they often they struggle to express why.

“Ensuring that people understood all the amazing benefits that trees provide was a key focus in working with the department on the campaign narrative so that people were able to resonate and find value in the act of tree planting,”Peacock said.

“This goes beyond just being a backyard or balcony feature, but rather telling the story of the personal and collective benefits they bring to inspire and educate on why they should get planting.”

Parkinson added that the NSW Government was already more than halfway to meeting its ambitious one million goal, with more than 600,000 trees already in the ground

“Trees make a huge difference to our environment and our lives – they provide shade, privacy, fruit, homes for wildlife and help to cool our communities. They also have immense benefits for our health and wellbeing, let alone adding beauty to a home,” he said.

“It doesn’t matter if you’re a seasoned green thumb or new to gardening – everyone is encouraged to plant a tree, big or small, and register it to make it count.”

As part of the social approach and phase two of the campaign, the Department is also launching a tree giveaway competition via Instagram to drive further interest in tree registrations.

Please login with linkedin to comment

Everyone Plant One NSW Government

Latest News

CRA Chief Ford Ennals Announces Refresher For Radio Company
  • Media

CRA Chief Ford Ennals Announces Refresher For Radio Company

CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success
  • Campaigns

AWS’s Curiosity Kid Campaign Is A Heartwarming Tribute To Small-Scale Success

Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]