NRMA Launches New Brand Platform Via Bear Meets Eagle On Fire

NRMA Launches New Brand Platform Via Bear Meets Eagle On Fire
B&T Magazine
By B&T Magazine



NRMA Insurance has launched a new brand platform via indie creative agency Bear Meets Eagle On Fire

The national campaign launches with two hero 60” films – “Runaway” and “Duel” – and runs across cinema and television, accompanied by large-format OOH and press. Images for the OOH appear at the end of this article.

Bear Meets Eagle On Fire (BMEOF) won the assignment in June with the platform idea ‘Until then we’ll be here’, a distinctive build on NRMA Insurance’s iconic ‘Help’ positioning.

Micah Walker, chief creative officer and funder at BMEOF, said: “IAG came to us with a clear challenge to breathe fresh meaning and resonance into its positioning of ‘Help’, and to open up a more imaginative and differentiated world of storytelling for the brand.

“I think the new work answers this without it feeling like we’ve turned the brand into something totally unfamiliar. It’s undeniably NRMA Insurance – just with a shift that allows for different kinds of stories.”

NRMA Insurance acting chief marketing officer Zara Curtis said: “We’re so proud of all the work we’ve created for NRMA Insurance and the business impact it has driven. We believe the new platform of ‘Until then ’ has the potential to really build on that, stretching right through the business and allowing us to showcase the many things we do as a leading insurer.

“We will use the platform to not only signal our promise to help Australians in the future, but also to share stories of how we help our customers and communities today, and how we’re ensuring they’re better prepared for tomorrow. From our partnership with Minderoo Foundation’s Australian Resilience Corp to our innovative work in enhancing the customer claims experience, we’re here to help.”

“Runaway” tells the story of a lone tyre, magically propelling itself through the Australian landscape until it arrives on the scene to prevent a driver having a head on collision.

“Duel”, a playful tussle between fire and water, imagines a world where a rural paddock extinguishes flames before they can catch hold to threaten a small, rural home.

Both films were shot by Steve Rogers at Revolver.

 

 




Please login with linkedin to comment

bear meets eagle on fire NRMA

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]