NRMA has partnered with creative studio Bear Meets Eagle On Fire with its first campaign for Single-Item Insurance – a product that lets customers in sure individual items even if you don’t have an existing home and contents insurance policy.
The campaign is predominantly OOH, with minimalist advertisements strategically placed at various sites across NSW depicting a small, singular item against an extensive blue backdrop, with the phrase “That one thing” printed in the bottom-left corner.
Peep some of the campaign assets below:
“Sometimes the solution to a brief is so simple it just seems to present itself. This was one of those. Once we had the thought ‘That one thing’ it was just about using the scale and negative space of the locations to make it impactful,” said Bear Meets Eagle On Fire chief creative officer, Micah Walker.Campaign CreditsClient: NRMA Insurance Agency: Bear Meets Eagle On Fire Production Company: The Pool Collective Photographer: Ingvar Kenne
Post/Retouching: Cream Media: Initiative
