A new campaign spruiking the merits of meat-free burgers should soon be the target of wowsers after it came with the rather racy slogan “Now That’s A M…. F…. Burger”.
The campaign’s the work of UK company Meatless Farm who aims to promote a meat-free lifestyle to people looking to make healthier choices during lockdown.
The ad campaign, which features an elderly lady smiling down on a Meatless Farm’s burger, also comes with TV and radio adverts, electric cars, social media and supermarket packaging iterations.
Meatless Farms claims interest in a meat-free diet has increased a whopping 179 per cent year on year as Britons look to make healthier food choices and concerns around animal welfare and the environment increase.
It’s predicted the demand for plant-based protein will reach $A7.5 billion globally by the end of the year.
Meatless Farm’s chief growth officer, Michael Hunter, commented: “Throughout lockdown we’ve seen a surge in sales, with more and more Brits trying or considering making the swap to plant-based, even if it is just once a week.
“We felt the nation needed a bit of a lift as it’s been a tough time for everyone, so more than ever we wanted to create something light-hearted and fun that consumers would remember when they are looking for alternatives to meat,” Hunter said.
Frameplay today announced its first global integration with Magnite to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences. Current RTB programmatic capabilities […]
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession, reaching a total of $US58.5bn ($83bn). Advertising investment across e-commerce sites such as Amazon, Tmall and Rakuten, omnichannel retailers such as Walmart and Carrefour, and social commerce on platforms such as Pinduoduo and TikTok is set to increase 18.3 […]
Online insurance comparison website, Compare the Market Australia has appointed Emma Alberici as Chief Strategy, Government Relations and Communications Officer. Previously, Alberici was chief economics correspondent at the ABC, one of many senior positions she held during her 18 years with the organisation. Before this, she was a senior journalist at the Nine Network, where […]
VA Media has announced the launch of new YouTube content ID service for producers, production companies and film & television distributors. VA Media owns and manages some of the world’s largest movie and TV-based YouTube channels, including Movie Central– which boasts an impressive 20M views monthly. The newly announced fee-based service is designed to enable […]