Independent creative content agency Now We Collide today announced a strategic partnership with Tubular Labs, the worldwide leader in online video intelligence.
The new partnership allows Now We Collide to build on its existing research and strategy offering by providing deep audience research to inform innovative content strategy.
Tubular Labs provides actionable insights based on analyzing over 1.6 billion videos and the engagement of over 400 million viewers across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.
It is the only online video intelligence platform that provides real-time cross-platform data and insights to brands, media companies and MCNs everywhere.
Through the Tubular platform, Now We Collide provides data analytics and insights for brands through influencer identification, audience and fan engagement analyses, and brand competitor analysis.
Now We Collide’s managing partner, Keir Maher said, “Tubular’s offering sets the benchmark in allowing us to understand exactly what is happening within the field of content across brands, publishers, content creators and influencers.
“This means we can provide our clients with unique insights into how to attract and engage with audiences across the digital social web with meaningful data and optimised business outcomes. It also helps to inform our creative team in developing contagious content which will resonate with audiences.”
Tubular Lab’s co-founder and VP of business development, Allison Stern added, “Tubular’s mission is to empower video teams everywhere with the right intelligence to win at online video.
“Now We Collide is perfectly poised to use Tubular insights for better-informed content strategy, influencer identification, and media buying recommendations to its brand and agency clients.”
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