NOVA Entertainment Launches Live Experience Business

Photo: Dara Munnis. @daramunnis

Radio network NOVA Entertainment has announced the launch of exp., a live experience business established to deliver creative activations and events for brands.

NOVA Entertainment has partnered with creative and strategic specialists habitat. to create exp. powered by habitat., which will utilise the assets of both partners in live experiences for brands.

The partnership will also offer brands potential amplification through NOVA Entertainment’s varied media assets.

The ambitions for exp. have been revealed internally. NOVA Entertainment’s commercial teams now integrating the capabilities into client responses, with a number of prospective brand partners already indicating interest.

NOVA Entertainment has built a commercial reputation for its expertise in the event, experiential and activation space over the past 16 years, having held successful shindigs such as Nova’s Red Room and the smoothfm Festival of Chocolate.

Nathan Reay, head of M&A, strategy and partnerships at NOVA Entertainment, said: “We are excited to partner with habitat. to create exp., a full-scale experiential business that can also amplify events through the media assets of NOVA Entertainment.

“This is a unique market defining proposition that demonstrates NOVA Entertainment’s continued commitment to provide a multi-platform offering for clients.”

Mark Vincent, managing partner at habitat., said: “The like-minded progression of both habitat. and NOVA Entertainment made this partnership a no-brainer for us.

“We’ve always held the belief radio is the perfect medium to amplify what we do, and who better to do that with than NOVA Entertainment. I’m looking forward to what the future holds and have no doubt everyone will be seeing a lot of exp.”

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