Non-Profit Hort Innovation Appoints TBWA\Sydney, Eleven

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Hort Innovation has appointed TBWA\Sydney and Eleven to its roster of agencies following an extensive pitch process.

TBWA’s remit for the initial three-year contract will include integrated creative, social and PR.

Hort Innovation is a non-profit, grower-owned research and development corporation for Australia’s $12.6 billion horticulture industry.

According to a statement provided by TBWA, Hort Innovation invests around $120 million in research, development and marketing projects annually to provide benefits to the horticulture industry and the wider community.

TBWA said it will be pivotal in leading the creative, social and PR services for the fresh produce brands managed by Hort Innovation via the marketing levy, including Australian apples, avocados, cherries, mangoes, and mushrooms.

‘We are delighted to appoint TBWA to the Hort Innovation agency roster and partner with such an outstanding team as we undertake a portfolio approach to the marketing of fresh Aussie produce,” Hort Innovation general manager of marketing and international trade Justine Coates said.

“This is a very important and exciting win for TBWA Sydney and Eleven,” TBWA chief executive ANZ Paul Bradbury said.

“We are proud to be partnering with Hort Innovation to continue to drive choice, consumption and grow demand of Australian fresh produce, that are the envy of the world.

“We feel a strong sense of purpose to develop strong impactful creativity to continue to champion and support Australian growers and farmers, as well as encouraging positive healthy eating habits for all Australians.”

Featured image source: iStock/pixdeluxe

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