In this guest post, Paul Whybrow (pictured below), Capegemini’s media and entertainment industry lead, has just discovered the joys of Snapchat. And this 50-something dad argues it’s not just for the young ones…
Both my teenage kids have been globetrotting far away from Sydney, my youngest in immersing herself in France and the other enjoying the historical delights of Europe. Naturally, I’ve missed them – so how to share in what they are doing. When calling Dad everyday just isn’t cool!
I discovered the daily joy that could be delivered by the combination of a simple picture a few short funny comments words and a once off viewing. I’m talking about Snapchat, which I can openly admit now, I’m totally converted to despite being decades older than the target user.
Months ago when my teenagers started using Snapchat, I admit I was cynical. Why would anyone want to look at badly taken pictures and short comments that most the time you can only see once. My daughter and her friends loved it, and spent a ton of time sharing images of what I saw as the most mundane things “here I am heading up to your house”, “LUV this milkshake” or “what do you think of this outfit”.
I admit I just didn’t get it at all – as a social media platform for a fifty-plus dad, I couldn’t see the appeal.
Then my two teenagers away in Europe, the joy kicked in. As my eldest was leaving he signed me up to snapchat, so I could see the images he would share with his friends and at least feel part of the journey. He also introduced me to the story feature with images lasting 24 hours before disappearing off into the ether.
Within a few days I was hooked – every morning I was reaching for my phone to look at the latest images from the European city he was touring. I came to love the instant style images and humorous comments on things that he knew I would find fun. It didn’t matter in the least that the images might be blurred or grabbed in a hurry; I felt I was experiencing some of the offbeat sights, as if I was there.
Rapidly I got right into it myself capturing images from beachside walks or activities at home scrawling my own handwritten notes.
The story of snapchat is both inspiring and controversial started by Evan Spiegel
Frank Reginald Brown and Bobby Murphy as undergrads at Stanford University it is now a well and truly billion dollar business. It’s short history has a dark side emerging from the desire to send pictures that many would consider shouldn’t be taken let alone shared with anyone. Now though it is certainly mainstream with big sponsors and features like Snapchat Discover and video chat.
From my perspective, it is really interesting how different social media services have had impact and others have not. Start-ups are all the rage again in Australia, especially since the debut of collaboration software Atlassian on the New York Stock Exchange in December. In reality, think it is no easy task to work out, what ones will work and what will be a massive hit for a short time and then fall out of favour – remember myspace and Friends Reunited in the UK?
As the start up revolution winds up like it did at the start of the 2000’s, I think it there are still many great ideas which will be created, nurtured and launched, with a good many still leaving people not seeing the immediate consumer appeal, and then the users will fall in love with it and it becomes ingrained in our social activity. I may not want to admit it, but my teenagers may just be right here!
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]