After three years as the official automotive partner of the Hawthorn Football Club, Nissan has re-signed its sponsorship deal to continue driving one of the AFL’s powerhouse teams.
Nissan’s extended sponsorship with Hawthorn officially rolled over in December 2021, with the further five-year commitment continuing to give the car brand the opportunity to be involved with a successful, powerful performance team with a national presence.
Nissan and Hawthorn’s relationship has gone from strength to strength over the first three years of the partnership and the extension will continue to build brand awareness, strengthen engagement opportunities in the community, and help market Nissan’s range of innovative vehicles to a wider audience across multiple buyer demographics.
“Nissan, and our dealers, are extremely excited to continue to partner with the team at Hawthorn Football Club,” said Nissan Australia managing director, Adam Paterson.
“With a number of plans in the works, the on-going sponsorship enables Nissan to continue to engage with AFL and Hawks fans nationally, inspired by the passion and excitement for football.
“As a brand we are committed to putting our customers – past, present and future – at the forefront of everything we do. This is a very like-minded approach at the family club that is Hawthorn, whose fans and members always come first.”
Hawthorn CEO, Justin Reeves, said the extension was wonderful news for the club on the eve of the 2022 season.
“We’re really excited to be continuing our partnership with Nissan,” he said.
“The collaboration between the Hawks and Nissan is one that works in perfect cohesion given our shared values.
“Nissan have been a great partner over the past 3 years and we look forward to continuing this successful partnership into 2022 and beyond.”
The sponsorship incorporates several entitlements including Nissan branding on the team shorts and coaches’ apparel, Hawthorn Football Club media backdrop and change room signage on game day.
The sponsorship also provides Nissan with activation opportunities at home games, media information branding at the MCG and at games held in Tasmania, plus access to corporate facilities – including the MCG’s exclusive Nissan Lounge.
The relationship also extends to the Box Hill Hawks in the VFL and Hawthorn’s women’s team, in the VFLW.
