Nine & Ten Launch $900m Bid For Cricket Broadcast Rights, As Fox Sports Walks Away

Nine & Ten Launch $900m Bid For Cricket Broadcast Rights, As Fox Sports Walks Away
SHARE
THIS



It looks like the cricket could remain exclusively on free-to-air TV, with broadcasters Nine and CBS-backed Ten going back to Cricket Australia (CA) with another joint bid for the rights, while Foxtel has left the negotiating table.

It’s understood that Nine and Ten’s bid is worth roughly $150 million per year for six years, with Ten to keep the Big Bash League and take the international T20 and one-day matches off Nine, leaving cricket’s long-time broadcaster with the Tests.

CA rejected the initial joint bid by Nine and Ten, with the sporting body’s chairman, David Peever, telling CBS executive Armando Nuñez that Ten had “completely messed this up”.

Both Nine and Ten declined to comment when contacted by B&T, but it’s understood Nine has kept its original bid.

Foxtel has confirmed it has withdrawn from negotiations for the cricket rights, after Fairfax reported that the pay TV giant made an aggressive offer to CA last week worth between $160 million and $170 million a year.

It was speculated that Seven was lining up to fill the free-to-air void in the Foxtel bid, which wouldn’t be surprising given it recently lost the tennis rights to Nine.

Negotiations for the cricket rights could not have happened at a worse time either for CA, with the ball-tampering scandal involving the Australian men’s Test team last month tarnishing the sporting body’s brand.

One expert has predicted CA could lose up to $500 million in broadcast rights due to the scandal.

Please login with linkedin to comment

broadcast rights CA cricket Cricket Australia Foxtel Nine Ten

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]