90% Of Aussies Read News Media Across Print And Digital Platforms

90% Of Aussies Read News Media Across Print And Digital Platforms

News media is read by 17.5 million Australians across print and digital, representing 94 per cent of the population aged 14+, according to the latest emma (Enhanced Media Metrics Australia) data for May 2019.

Digital news media is read by 15.6 million people, or 84 per cent of the population, while 11.8 million people, or 64 per cent of the population, read print news media.

NewsMediaWorks CEO, Peter Miller said: “Australia’s news media has been built on a foundation of providing trusted, independent, professionally generated news content.

“Our ongoing strength as a medium is testament to that.

“Our AdTrust research demonstrates that news media has the nation’s most trusted content and ads and this is a key driver of the industry’s ongoing relevance.”

This power and importance of journalism in a fast changing, multi-platform world will be the focus of the editorial panel at the Inform 19 summit.

The panel will be moderated by Sky News business editor Ticky Fullerton and feature Anthony De Ceglie, senior editor, Seven West Media; Kate De Brito, editor-in-chief, News.com.au; James Chessell, group executive editor at The Sydney Morning Herald and The Age; and Lenore Taylor, editor, Guardian Australia.

The INFORM News Media Summit, and the 2019 News Media Awards, will be held at the Ivy Ballroom in Sydney on 24thSeptember.

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 8.22 million readers. The Daily Telegraph followed, reaching 4.27 million readers and the Herald Sun with 4.12 million (see table below).

emma cross platform readership

(000s, last four weeks)

 

 emma

May 2019

Sydney Morning Herald8216
Daily Telegraph4272
Herald Sun4123
The Age4082
The Australian3667
The West Australian & The Sunday Times3014
Financial Review2658
Courier-Mail2522
Adelaide Advertiser1768
Canberra Times1249
The Weekly Times782
Newcastle Herald771
Gold Coast Bulletin699
Illawarra Mercury481
Northern Territory News470
Sunshine Coast Daily465
Cairns Post431
Geelong Advertiser428
Townsville Bulletin417
Mercury398
The Courier372
The Land334
Chronicle274
The Examiner264
Northern Star254
The Standard132

 




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