90% Of Aussies Read News Media Across Print And Digital Platforms

90% Of Aussies Read News Media Across Print And Digital Platforms
SHARE
THIS



News media is read by 17.5 million Australians across print and digital, representing 94 per cent of the population aged 14+, according to the latest emma (Enhanced Media Metrics Australia) data for May 2019.

Digital news media is read by 15.6 million people, or 84 per cent of the population, while 11.8 million people, or 64 per cent of the population, read print news media.

NewsMediaWorks CEO, Peter Miller said: “Australia’s news media has been built on a foundation of providing trusted, independent, professionally generated news content.

“Our ongoing strength as a medium is testament to that.

“Our AdTrust research demonstrates that news media has the nation’s most trusted content and ads and this is a key driver of the industry’s ongoing relevance.”

This power and importance of journalism in a fast changing, multi-platform world will be the focus of the editorial panel at the Inform 19 summit.

The panel will be moderated by Sky News business editor Ticky Fullerton and feature Anthony De Ceglie, senior editor, Seven West Media; Kate De Brito, editor-in-chief, News.com.au; James Chessell, group executive editor at The Sydney Morning Herald and The Age; and Lenore Taylor, editor, Guardian Australia.

The INFORM News Media Summit, and the 2019 News Media Awards, will be held at the Ivy Ballroom in Sydney on 24thSeptember.

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 8.22 million readers. The Daily Telegraph followed, reaching 4.27 million readers and the Herald Sun with 4.12 million (see table below).

emma cross platform readership

(000s, last four weeks)

 

 emma

May 2019

Sydney Morning Herald 8216
Daily Telegraph 4272
Herald Sun 4123
The Age 4082
The Australian 3667
The West Australian & The Sunday Times 3014
Financial Review 2658
Courier-Mail 2522
Adelaide Advertiser 1768
Canberra Times 1249
The Weekly Times 782
Newcastle Herald 771
Gold Coast Bulletin 699
Illawarra Mercury 481
Northern Territory News 470
Sunshine Coast Daily 465
Cairns Post 431
Geelong Advertiser 428
Townsville Bulletin 417
Mercury 398
The Courier 372
The Land 334
Chronicle 274
The Examiner 264
Northern Star 254
The Standard 132

 

Please login with linkedin to comment

EMMA Inform NewsWorksMedia

Latest News

Kathmandu Launches An ‘Out There’ Sonic Logo
  • Campaigns

Kathmandu Launches An ‘Out There’ Sonic Logo

Outdoor lifestyle brand, Kathmandu, has teamed up with international music agency, MassiveMusic, to bring the brand sonically to life with the launch of a distinctive audio identity. What do you get when you combine the sound of you outdoors, a wooden melody and a unique bird call? The Sound of Kathmandu. Sound gives shape to […]

#OnlyOnTwitter: Top Moments In Australia 2021
  • Campaigns
  • Technology

#OnlyOnTwitter: Top Moments In Australia 2021

Twitter’s top moments in Australia revealed that this year, not unlike last, has been a unique one for us Down Under but our sense of humour and shared love of sport were a few things that helped us get through together. Twitter has been focused on serving the public conversation while connecting people with the […]

Method Announces Agency Development Partnership With Snapchat
  • Marketing

Method Announces Agency Development Partnership With Snapchat

Creative technology studio, Method has been selected as one of Snapchat’s first agency development partners across Australaisa. As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across […]

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk
  • Advertising
  • Campaigns

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk

Big Ads and The Trade Desk have joined forces to enable traders to build rich media ads which are ready to serve at the touch of a button. Once built-in Big Ads’ creative & deal ID platform Buddy, the tags are deployed directly to The Trade Desk for the campaign to go live. Tech teams […]

Pinterest Expands Parental Leave Policies
  • Campaigns

Pinterest Expands Parental Leave Policies

Pinterest’s progressive parental policies are being expanded company wide. Beginning on January 1, 2022, employees in all global offices will have a minimum of 20 weeks of parental leave. This benefit extends to adoptive parents who will also have 20 weeks of paid leave which was previously 16 weeks. This is in addition to an […]

Acast Nabs Daisy Smith As New Regional Automation Director
  • Marketing

Acast Nabs Daisy Smith As New Regional Automation Director

Independent podcast company, Acast, has further grown its Australia and New Zealand team, hiring Daisy Smith as the region’s new automation director. Having jumped ship from Nielsen, Smith will now lead Acast’s local programmatic advertising offering, as the company continues to develop automated ad buying for agencies and direct clients. Smith boasts previous experience with […]

SCA Teams Up With Salesforce
  • Campaigns
  • Media

SCA Teams Up With Salesforce

SCA has teamed up with Salesforce. Although that's not to suggest Salesforce will be hosting the Triple M Grill Team.

Rethink Ink: A Fire Inside
  • Media
  • Partner Content

Rethink Ink: A Fire Inside

It's the latest in B&T's series of Re-Think Ink. That's the power of print and not anaphylaxis from ordering the squid.

Meltwater Appoints John Bissinella As Enterprise Solutions Manage
  • Campaigns
  • Media

Meltwater Appoints John Bissinella As Enterprise Solutions Manage

Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available. Meltwater’s enterprise team […]

Sixt Teams Up With Bastion For A New Integrated Campaign
  • Campaigns

Sixt Teams Up With Bastion For A New Integrated Campaign

Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign. After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail […]