90% Of Aussies Read News Media Across Print And Digital Platforms

90% Of Aussies Read News Media Across Print And Digital Platforms

News media is read by 17.5 million Australians across print and digital, representing 94 per cent of the population aged 14+, according to the latest emma (Enhanced Media Metrics Australia) data for May 2019.

Digital news media is read by 15.6 million people, or 84 per cent of the population, while 11.8 million people, or 64 per cent of the population, read print news media.

NewsMediaWorks CEO, Peter Miller said: “Australia’s news media has been built on a foundation of providing trusted, independent, professionally generated news content.

“Our ongoing strength as a medium is testament to that.

“Our AdTrust research demonstrates that news media has the nation’s most trusted content and ads and this is a key driver of the industry’s ongoing relevance.”

This power and importance of journalism in a fast changing, multi-platform world will be the focus of the editorial panel at the Inform 19 summit.

The panel will be moderated by Sky News business editor Ticky Fullerton and feature Anthony De Ceglie, senior editor, Seven West Media; Kate De Brito, editor-in-chief, News.com.au; James Chessell, group executive editor at The Sydney Morning Herald and The Age; and Lenore Taylor, editor, Guardian Australia.

The INFORM News Media Summit, and the 2019 News Media Awards, will be held at the Ivy Ballroom in Sydney on 24thSeptember.

The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 8.22 million readers. The Daily Telegraph followed, reaching 4.27 million readers and the Herald Sun with 4.12 million (see table below).

emma cross platform readership

(000s, last four weeks)



May 2019

Sydney Morning Herald 8216
Daily Telegraph 4272
Herald Sun 4123
The Age 4082
The Australian 3667
The West Australian & The Sunday Times 3014
Financial Review 2658
Courier-Mail 2522
Adelaide Advertiser 1768
Canberra Times 1249
The Weekly Times 782
Newcastle Herald 771
Gold Coast Bulletin 699
Illawarra Mercury 481
Northern Territory News 470
Sunshine Coast Daily 465
Cairns Post 431
Geelong Advertiser 428
Townsville Bulletin 417
Mercury 398
The Courier 372
The Land 334
Chronicle 274
The Examiner 264
Northern Star 254
The Standard 132


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