Nine has today announced that highly regarded Digital Group business manager Tina Andrew has been promoted to the newly created role of commercial director of 9Now, in a move that strengthens the strategic direction of the platform amid an acceleration of product development.
The national role will see Andrew (pictured) grow the commercial potential of the platform as it enters a period
of innovation and growth. Reporting to Richard Hunwick, Nine’s director of sales, total
television, Tina will be part of the 9Now leadership team under Hamish Turner, Director 9Now
and Programming.
“Tina’s appointment is the next step in our move towards a Total Television future and a further
acknowledgment of and investment in the importance of 9Now within that ecosystem,” said
Hunwick.
“Tina’s experience, expertise and energy are well regarded not just at Nine, but across the
industry, winning the People’s Choice Award for Women in Media in 2021. She will take a
leadership role, not just in Sales, but also within CODE (Nine’s Centre of Digital Excellence) and
will act as a voice of the customer within the 9Now leadership team as we accelerate our product
development and user and advertising experience over the next 24 months.”
Hamish Turner, director of 9Now and programming, said: “Tina is an excellent and highly
regarded executive with a proven track record of delivering results, and I’m looking forward to her
joining the team.
“As audiences migrate to a digital future, the importance of Nine’s streaming offerings through
9Now is paramount and untapping the true potential of the platform for viewers and clients alike
is the new frontier. We are only at the tip of the iceberg in terms of innovation and sales
opportunities in this space, and Tina will make a huge impact in her new role.”
Andrew, who has held roles at Nine since 2014 and spent time in the UK as digital sales lead, said:
“I’m thrilled to help drive the future of Total Television in this new role. This is a pivotal time for
Nine to continue leading the market and accelerate the move toward consumer viewing habits on
9Now, focusing on a data driven user experience and unique content offering.”
