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Reading: Nikon & Bastion Help Make Your Creations “Something” In First Collaboration
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B&T > Campaigns > Nikon & Bastion Help Make Your Creations “Something” In First Collaboration
Campaigns

Nikon & Bastion Help Make Your Creations “Something” In First Collaboration

Staff Writers
Published on: 9th November 2023 at 9:43 AM
Edited by Staff Writers
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1 Min Read
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Nikon Australia and Bastion’s first collaboration, the ‘Make it Something’ platform, is the next evolution for the brand, unpacking the creator spirit.

The ‘why’ behind every play and the motivation to move forward. With more ways of ‘exhibiting’ work than ever, this campaign celebrates putting the work in to get the work out.

https://www.bandt.com.au/information/uploads/2023/11/NIKON-Make-It-Something-Video.mp4

An eclectic group of creators, from cosplayers to car enthusiasts, shark divers and streamers, explore the driving forces behind their art – powered by the ultimate tool: a Nikon Z Series.

The social campaign is supported by retail partner activity across the country.

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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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