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Reading: Nike Unveils New Federer Ad Moments After Roger Lifted Wimbledon Trophy
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B&T > Campaigns > Nike Unveils New Federer Ad Moments After Roger Lifted Wimbledon Trophy
Campaigns

Nike Unveils New Federer Ad Moments After Roger Lifted Wimbledon Trophy

Staff Writers
Published on: 18th July 2017 at 7:29 AM
Staff Writers
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Nike was certainly confident of Roger Federer winning Sunday’s men’s Wimbledon tennis final, airing a brand new 30-second TVC moments after the Swiss master lifted the Champion’s Trophy.

It was the eighth time the Nike-sponsored 35-year-old had won at Wimbledon and the reason why the ‘g’ in Fed’s name has been twisted into the number eight in the ad. It was also the Fed Express’s 19th major win.

The ad, by Wieden + Kennedy, comes with plenty of attitude, a pumping soundtrack and warns “If you are not here to cut the grass get off my lawn”. Check it out below:

https://www.youtube.com/watch?v=KptuArm7xio

Nike is also set to turn the “Ro8er” and the “19” (to commemorate Federer’s majors) into a new line of tennis clothing.

ro8er-2

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TAGGED: Advertising Standards Bureau, bond university, Fashion, Frontier Media, Mat Crompton
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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