Nike was certainly confident of Roger Federer winning Sunday’s men’s Wimbledon tennis final, airing a brand new 30-second TVC moments after the Swiss master lifted the Champion’s Trophy.
It was the eighth time the Nike-sponsored 35-year-old had won at Wimbledon and the reason why the ‘g’ in Fed’s name has been twisted into the number eight in the ad. It was also the Fed Express’s 19th major win.
The ad, by Wieden + Kennedy, comes with plenty of attitude, a pumping soundtrack and warns “If you are not here to cut the grass get off my lawn”. Check it out below:
Nike is also set to turn the “Ro8er” and the “19” (to commemorate Federer’s majors) into a new line of tennis clothing.
The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]
Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]
The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]