The 3D curved billboard at Tokyo’s Shinjuku Station has – and, it should be said, deservedly – found a place in ad tech and media journalists’ hearts since it first caught the world’s attention when it came into play back in July last year.
The latest brand to utilise the site’s mind-warping tech is Nike, who has just released the sportswear giant’s latest work on the installation’s incredible three-story-high, 4K display to celebrate Nike AirMax Day that happens on the 26th of March.
Be truly flabbergasted by the incredible graphics below:
Really like this 3D OOH execution to celebrate Nike AirMax Day in Tokyo
via Shun Hosoi pic.twitter.com/YLzrdrvU7b
— Keith Stoeckeler 🍔 (it’s stek*ler) (@keiths) March 21, 2022
Not a heap is known about the new Nike work or the agency behind it.
Nike’s Japanese brand manager, Shun Hosoi, posting a video of the ad to LinkedIn overnight with the following post: “I’m thrilled to announce that we launched first-time-ever 3D OOH campaign to celebrate AirMax Day on 3.26. We are taking over the whole building of Cross Shinjuku from 3.21-3.27!!
“I’d like to take this opportunity to thank everyone who was involved in this project from Nike brand marketing team, creative team, media team, and advertising agency partners!!”
However, it’s not the first time the Shinjuku Station billboard has captivated the advertising world and, really, shown an insight into the incredible opportunities for the outdoor industry in terms of both branding and entertainment.
Last October, a new ultra-realistic visual emerged featuring the Dragon Ball antagonist Frieza shouting down at passing pedestrians. The next-gen ad promotes Bandai Namco‘s Dragon Ball Z: Dokkan Battle free-to-play mobile game.
While the company behind the Shinjuku Station installation, Cross Space, delighted Tokyo residents back in July last year when it debuted the possibilities of the new technology, launching a prancing, sleeping feline the “Shinjuku cat”. Check it out below:
