Nike Unveils Jaw-Dropping 3D Billboard That Has To Be Seen To Be Believed

Nike Unveils Jaw-Dropping 3D Billboard That Has To Be Seen To Be Believed

The 3D curved billboard at Tokyo’s Shinjuku Station has – and, it should be said, deservedly – found a place in ad tech and media journalists’ hearts since it first caught the world’s attention when it came into play back in July last year.

The latest brand to utilise the site’s mind-warping tech is Nike, who has just released the sportswear giant’s latest work on the installation’s incredible three-story-high, 4K display to celebrate Nike AirMax Day that happens on the 26th of March.

Be truly flabbergasted by the incredible graphics below:

Not a heap is known about the new Nike work or the agency behind it.

Nike’s Japanese brand manager, Shun Hosoi, posting a video of the ad to LinkedIn overnight with the following post: “I’m thrilled to announce that we launched first-time-ever 3D OOH campaign to celebrate AirMax Day on 3.26. We are taking over the whole building of Cross Shinjuku from 3.21-3.27!!

“I’d like to take this opportunity to thank everyone who was involved in this project from Nike brand marketing team, creative team, media team, and advertising agency partners!!”

However, it’s not the first time the Shinjuku Station billboard has captivated the advertising world and, really, shown an insight into the incredible opportunities for the outdoor industry in terms of both branding and entertainment.

Last October, a new ultra-realistic visual emerged  featuring the Dragon Ball antagonist Frieza shouting down at passing pedestrians. The next-gen ad promotes Bandai Namco‘s Dragon Ball Z: Dokkan Battle free-to-play mobile game.

While the company behind the Shinjuku Station installation, Cross Space, delighted Tokyo residents back in July last year when it debuted the possibilities of the new technology, launching a prancing, sleeping feline the “Shinjuku cat”. Check it out below:

 

 

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

3D Nike Out Of Home Shinjuku Station

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]