Nike is roping in next-generation trail runners by bringing All Conditions Gear (ACG) to life through their new interactive experience inspired by real outdoor trails and athletes.
Crafted in WebGL, ‘All Conditions World’ is a living digital platform with trail locations that feature real stories, voice notes, and visual moments tied to how athletes and communities experience the trail, encouraging visitors to play harder, connect deeper, and live wilder.
The experience features hand-picked routes from Nike athletes like Cesare Maestri, Nienke Brinkman, and Gabriela Lasalle, as well as running communities like At Last Atalanta and Sentier Chamonix.
Trails are assigned a real-time “wild score” based on live data such as weather, terrain, and seasonal conditions, offering a constantly evolving view of how challenging a route might be on any given day.
Every location within the world connects to real, hikeable and runnable trails, giving the user the opportunity to interact with each explorable route.
Through an integrated Nike ACG and Strava collaboration, users can take on both featured “hero” trails from ACG athletes and community-led routes across multiple countries, and participate in the Wild 300, a global challenge to log 300 minutes of outdoor movement this winter. Once completed, users will earn bespoke Strava badges.
R/GA led strategy, experience design, and creative engineering and execution are working closely with Nike to build a living digital platform intended to encourage real-world movement rather than screen time.
“ACG has always stood for being comfortable in unpredictable conditions. With All Conditions World, we wanted to translate that mindset into a digital space. Instead of pulling people deeper into their screens, it breaks that mold by encouraging real-world exploration, inspiring people to step outside, and experience the outdoors in a real, human way,” said Johan Jeansson, Creative Director at R/GA.
With the Milan Winter Olympics in full swing, Nike is bringing All Conditions Gear (ACG) to life through All Conditions World – an immersive digital experience and the ultimate guide to some of the wildest routes on earth, sourced directly from ACG athletes.
