NFL Crowd Stunned By Mixed Reality Panther

NFL Crowd Stunned By Mixed Reality Panther

While Australian sports fans were glued to the NRL and AFL finals on the weekend, over in the US the NFL returned for the 2021 season.

And despite high numbers of Covid cases across the country, crowds were still in attendance.

As anyone who has watched the NFL – or any other major US sport – would know, the game day experience for fans is always phenomenal.

But the Carolina Panthers took it to another level ahead of their match against the New York Jets on Sunday, debuting a mixed-panther to cause (virtual) havoc across the ground.

The panther jumped through the goalposts, climbed onto the big screen and even ripped the Jets’ flag.

You can check out the footage below.

While the panther was (obviously) not real, fans were reportedly able to see it on the video screens at the game, which no doubt would have been completely confusing for anyone that had had a bit too much to drink.

It was clearly enough to give the Carolina side a competitive advantage, with the team winning the match 19-14.

Mixed reality differs from augmented reality (AR) and virtual reality (VR) in that it enables digital and real-world objects to interact.

The Carolina Panthers’ use of mixed reality is by no means the first of its kind.

Earlier this year, sports streaming service Kayo and ESPN launched an AR-driven campaign ahead of the Super Bowl.

The campaign featured legendary NFL quarterbacks Tom Brady, Patrick Mahomes and Russell Wilson and used digital, social and out of home media across Sydney, Melbourne, Brisbane with two giant street murals, located in Sydney, designed by prolific Australian graphic sports artist Lee Olsen and painted by graffiti artist Reubszz.

 

 




Please login with linkedin to comment

AR mixed reality NFL VR

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.