NFL Crowd Stunned By Mixed Reality Panther

NFL Crowd Stunned By Mixed Reality Panther
SHARE
THIS



While Australian sports fans were glued to the NRL and AFL finals on the weekend, over in the US the NFL returned for the 2021 season.

And despite high numbers of Covid cases across the country, crowds were still in attendance.

As anyone who has watched the NFL – or any other major US sport – would know, the game day experience for fans is always phenomenal.

But the Carolina Panthers took it to another level ahead of their match against the New York Jets on Sunday, debuting a mixed-panther to cause (virtual) havoc across the ground.

The panther jumped through the goalposts, climbed onto the big screen and even ripped the Jets’ flag.

You can check out the footage below.

While the panther was (obviously) not real, fans were reportedly able to see it on the video screens at the game, which no doubt would have been completely confusing for anyone that had had a bit too much to drink.

It was clearly enough to give the Carolina side a competitive advantage, with the team winning the match 19-14.

Mixed reality differs from augmented reality (AR) and virtual reality (VR) in that it enables digital and real-world objects to interact.

The Carolina Panthers’ use of mixed reality is by no means the first of its kind.

Earlier this year, sports streaming service Kayo and ESPN launched an AR-driven campaign ahead of the Super Bowl.

The campaign featured legendary NFL quarterbacks Tom Brady, Patrick Mahomes and Russell Wilson and used digital, social and out of home media across Sydney, Melbourne, Brisbane with two giant street murals, located in Sydney, designed by prolific Australian graphic sports artist Lee Olsen and painted by graffiti artist Reubszz.

 

 

Please login with linkedin to comment

AR mixed reality NFL VR

Latest News

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]