NewsLifeMedia and Woolworths have revealed the first digital edition of Woolworths’ free customer magazine Fresh, launching with the January/February issue.
The all-new Fresh tablet edition features an Australian first for food magazines with the ability to add recipe ingredients directly to Woolworths’ online shopping cart from within the magazine, allowing readers to shop wherever they are. The app also includes step-by-step recipe videos, bonus recipes and exclusive content. The new tablet app was created for Woolworths by NewsLifeMedia’s client publishing division.
More than 3.2 million Australians turn to Fresh magazine each month for their food and recipe inspiration, making it Australia’s most-read magazine ahead of Better Homes and Gardensand The Australian Women’s Weekly.
News Custom Content general manager Scott Williams said: “Fresh leads the way for supermarket magazines in this country with readers telling us that the family-friendly recipes, beautiful photography and focus on seasonality is the winning formula for their food inspiration.
“Our aim in launching the digital edition on tablet is to enhance that experience even further. We’ve created a tablet edition to excite readers with a range of features and utilities all designed to help them get the most out of their favourite magazine and make shopping and meal planning even easier.”
Woolworths’ Fresh magazine manager Nicky Harper said: “Each month Fresh magazine provides our customers with inspiring meal ideas, helpful hints and tips on fresh in season produce and exciting new products that are available in our stores. The new app builds on our ambition to help our customers save time and money when they shop at Woolworths.”
Woolworths is a leader in retail innovation and this launch builds on the success of the existing portfolio of Woolworths apps.
Features of Fresh tablet edition include:
- Interactive recipe index allowing readers to sort by meal, budget and health preferences
- Add to cart shopping integration with woolworthsonline.com.au
- Cook mode with simple recipe steps in larger format for use in the kitchen
- Social sharing
- Video recipe and how-to content
- Exclusive content and themed recipe collections
- Woolworths store locator
- Easily accessed archived issues
- Save your favourite recipes and articles for reading at a later date
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]