‘It Says That We Care’: Howatson+Company Rejects ‘Vanilla Environment’ Of Modern Workplaces With Stunning New Melbourne Office
A nice Melbourne office is a must-have. After all, when the weather's so shit, you need something nice to look at inside.
Test The Plan Before You Fund It: Scenario Planning With Analytic Partners
Do you speak the language of growth? Or are you stuck as a monolingual vanity metrics chatter?
ARN Upfront: After A Rocky Year, Buyers Reckon Its ‘New Era Of Entertainment’ Positioning Is Spot On
B&T was disappointed ARN did not bring back the disco ball head dancers.
‘The Number 1 Thing For Success Is Sacrifice’: Olympian Carl Lewis On Building A Legacy
We find it very hard to sacrifice a beer on a Friday afternoon. But after all, we aren't 10 time Olympic medallist Carl Lewis.
DiDi Forced To Remove Nudgy Ads Due To ‘Inciting Ridicule Or Humiliation Of People With Disabilities’
The busy bodies are back at it again. This time it was supposedly the Sydneysiders that didn't like Nudgy.
Nvidia Reputation Crisis: Has Its CEO & Board Cocked It Up?
B&T is praying Nvidia's CEO still has a job by the time this newsletter hits inboxes.
‘They Didn’t Expect Me To Have An Accent’: How Impact.com’s Helena Barroso Zarco Is Helping Others Find Their Voice
In this piece Helena Barroso Zarco details how she is using her experience to empower other women to find their confidence.
Maybelline Rewrites 35-Year-Old Tagline With Miley Cyrus Leading New Global Brand Platform
Maybelline's new brand platform is all about reinvention, which is convenient when your ambassador lives the best of both worlds.
Droga5 ANZ Brings Sea Monsters & Ghost Ships To NSW Maritime Campaign
We can't promise boaties will remember the safety message. We can promise they'll remember the kraken.
OpenAI Continues Losing More Money Than It Makes
Even ChatGPT acknowledges, 'there is a difference between a technology revolution and a viable business model'.
‘A Lot Of Homogeneity’: Are Brands Stuck In A Growth-Hampering Design ‘Reference Loop’?
B&T is unsure what a 'design reference loop' is, but will wager it's not as cool as its cousin Froot Loop and Toucan Sam.
Carrie Bickmore Joins KIIS Drive In 2027
Comedian Bron Lewis, who will feature on Carrie's show, was one of the highlights of ARN's Upfront. Watch this space.
Is AI Making Us Better Marketers, Or Just More Confident Ones?
The touch-ups on our LinkedIn profile pictures are definitely making our journos more confident.
Spotlight On Sponsors: Jim Beam Will Continue Hydrating The NSW Blues Sheds Until 2028
If the players don't feel like a Tooheys or two, they can have a Jim Beam instead. Who made beer the boss of the Blues?
Melbourne Confidential: David Vale
Another week, another Melbourne creative explaining why Melbourne is better. We do appreciate the consistency.
Dynamo Makes A Magical Appearance In B&D Garage Doors Campaign Via It’s Friday
Now you see him, now you don't. Dynamo flies into Australia for the first time in 10 years and flies off after a couple of tricks.
Bastion Appoints Former World Surf League Marketing Head Stefani Chinn As GM Experience
Bastion's new experience GM has managed global surf marketing, which should make agency client waves relatively easy to manage.
TV Ratings (11/11/2026): One Point Seals Tiffany & Giancarlo’s My Kitchen Rules Fate
B&T has questions about Australia's viewing habits. Several, actually
oOh!media Expands Perth Digital OOH Network With New Sites
If you've driven around Perth lately, there's a chance oOh! would like you to look up.
Sportsbet Gets A Touch Of The Wandering Eye In New Live Streaming Campaign
Sportsbet must have taken inspiration from Love Island contestants.
England Netball Unveils Spectacular 100ft Bronze Statue In ‘Built By Women’ Campaign Via Brothers & Sisters
If the World Cup was awarded on campaigns, England would be a shoe in to win it all.
ARN Launches KIIS Travel Marketing Platform
Not content with radio, video and traffic, ARN also wants a clip of your next trip to Fiji.
Qatar Airways Unveils New Onboard Music By Hans Zimmer
If your next flight feels like the opening scene of Dune, Qatar Airways may have something to do with it.
News Australia Inks Deal With Mobian To Transform Brand Suitability For Advertisers
In other news, Ryan Hedditch has put himself in the running for best mo in Movember.
ARN Launches Analytics Platform Spotty
Spotty needs its own mascot. B&T understands that Mr Blobby is looking for a new job.
Adobe & Google Deepen AI Partnership With AI Mode, Gemini Enterprise & Acrobat Integrations
Adobe and Google expand their Acrobat partnership. Which we promise is more exciting than it may sound.
Real Or AI? Tide Productions & FOURTHE’s Child Safety Campaign Puts Aussies To The Test
This sounds like a genuinely good initiative. Can they also work on one that stops kids from nicking their parent's iPad?
ARN & Australian Open Serve Up Multi-year Partnership
Sick of watching tennis on TV? Well now you can listen to all of the action via ARN.
