Sportsbet has launched its latest campaign, ‘Keeping an Eye on Sport’, putting live streaming in the spotlight and showcasing the thousands of live sporting events available to watch on the Sportsbet app.
Live streaming sits alongside Sportsbet’s betting product, giving punters a complete watch and bet experience in the one app.
Built around a product truth and a relatable punter insight, the campaign delivers a uniquely Sportsbet take on watching live sport. It combines humour and standout casting, and the results are eye-popping.
Whether you’ve got one eye on the perfect steak, find yourself eyeball-to-eyeball with an emu (we’ve all been there) or you’re sneaking a peek at the footy behind a restaurant menu, one thing is crystal clear: keeping an eye on live sport is easy with Sportsbet.
Sportsbet creative director Callan McKean said the campaign was designed to highlight a feature many punters don’t know about.
“Most people aren’t aware the Sportsbet app streams thousands of live sports from all around the world. We’ve got basketball, American football, soccer, baseball, hockey, the list goes on,” McKean said.
“With all these live sports available to watch in one place, it’s hard not to keep an eye on them from time to time.
“This campaign was an absolute pleasure to work on and wijfwflkrfjeorfew235fwef.
“Oh sorry. I was just watching Steph Curry drain a three on the Sportsbet app. Ahhh, where was I? Oh yes, loved bringing this eye-catching campaign to life, and excited to see it out in the wild.”
Palomina director Josh Logue said strong scripts gave the production room to play.
“It all started with clever scripts, and the visual execution gave us room for some fun VFX,” Logue said.
“I loved crafting this campaign because it let me play in all the areas I enjoy most: creative casting, comedy performance, art direction, VFX and music.”
Credits:
Client/Creative: Sportsbet
Chief Marketing Officer: Mark Migliorini
GM Brand, Advertising & Content: Yuta Kobayashi
Head of Brand, Advertising & PR: Allison Tall
Brand Manager: Tayla Petty
Campaign Manager: Isabella Dervan
Head of Production, Shows & Owned Content: Jason Thatcher
Executive Creative Director: Rambo Goraya
Creative Director: Callan McKean
Senior Creatives: Shaun Conroy & John Pantzopoulos
Creative: Jamie McGloin
Production Company: Palomina
Director: Josh Logue
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director of Photography: Alex Serafini
Production Designer: Francesca Carey
Costume Designer: Ella Butler
Hair & Make Up Designer: Lyn Wheeler
Casting: Northside Casting
Offline Editor: Michael Houlahan @ The Institute of Post
Online Editor / VFX: Eugene Richards @ Parallel Post
Colourist: Martin Greer
Sound Design: Bang Bang Studios
