Sami Lukis will host a new national travel show as KIIS launches a new e-commerce booking platform, creating new commercial opportunities for brands.
From hit music to hit destinations, KIIS is going beyond the broadcast with a new move that brings content and commerce together to create a marketing super platform for brands.
Announced today at ARN’s Upfront27, KIIS Travel uses the power of one of Australia’s best-known entertainment brands to promote a brand-new travel destination where audiences can discover, plan and book their next holiday.
Launching this month, KIIStravel.com.au, is your destination for tours, holidays, bucket-list adventures and cruise packages. Designed to take the stress out of travel planning, the platform combines expert-curated experiences, incredible value, and the ability to earn and use Qantas Points on every booking. Powered by TripADeal, KIIS Travel offers customers trusted travel expertise and end-to-end support.
At the heart of KIIS Travel is the KIIS Travel Show, a weekly two-hour show hosted by travel presenter, writer and commentator, Sami Lukis. Premiering Sunday, November 22, KIIS Travel will showcase the best of domestic and international travel, featuring expert guests, destination insights, reviews, special offers and major audience giveaways, including hundreds of thousands of dollars’ worth of KIIS Travel vouchers to win throughout the year.
You can catch KIIS Travel every Sunday from 7am to 9am across KIIS metro stations, live streaming and on demand on iHeart and YouTube. KIIS Travel will be promoted across the KIIS Network making sure that when you book your next trip, you will know exactly where to go first.
KIIS Travel gives advertisers a natural way to reach Australians while they’re dreaming about and planning their next trip. From holiday destinations and airlines to mobile and technology brands, partners can integrate through sponsor-led segments, deals, destinations of the week and editorial opportunities, with campaigns extending across ARN’s audio, video and social channels.
ARN Chief Content Officer Kerri Elstub said: “We know our listeners love to travel, with 80% of ARN’s audience planning a trip in the next 12 months. KIIS Travel brings together content and commerce all in one place, creating a new way for brands to connect with audiences when they’re actively thinking about where to go and what to book.
“Sami (pictured above) is the perfect person to bring KIIS Travel to life. She knows travel inside out and has the experience, personality and credibility to make the show a great listen and watch, whether audiences are looking for their next big adventure or a much-needed escape.”
A highly experienced broadcaster and travel commentator, Sami Lukis has travelled the world with the Today Show, written extensively about travel, worked as an undercover hotel inspector and runs her own travel business.
The KIIS Travel website will be launching in the coming weeks.
