Global creator agency Amplify has been named the inaugural presenting partner of the Australian Influencer Marketing Council’s (AiMCO) 2026 Awards and Summit, marking the first time the event has secured a presenting partner in its six-year history.
The partnership will see Amplify take a prominent role across the combined event, which will return on February 25 next year at Sydney’s The Roundhouse.
As presenting partner, Amplify will receive naming rights across the summit and awards, a keynote speaking slot, prominent branding across event collateral and advertising, and a hero brand activation.
Amplify talent will also feature throughout the day, taking on MC duties across the summit program and presenting awards during the evening ceremony. The agency will also announce and sponsor the 2026 People’s Choice Award.
The partnership builds on Amplify’s longstanding relationship with AiMCO, having been a member of the council since 2021. Its global head of talent and GM, Sonja Stindl, has also served on AiMCO’s Industry Advisory Committee, judged the awards and presented at last year’s summit.
Amplify co-founder Alex Reid said the partnership was an opportunity to put the agency’s support behind an industry it had long championed.
“We’ve spent years telling brands that creators sell. Now we’re putting our name on the room that proves it,” Reid said.
“AiMCO has done more than anyone to bring this industry together, and we’re proud to bring some Amplify energy to the summit stage and the awards night.”
AiMCO managing director Patrick Whitnall said securing its first presenting partner was a sign of how far the event had grown.
The inaugural summit, held earlier this year, attracted more than 850 attendees, with 86 per cent of guests saying they would attend again, according to AiMCO’s post-event survey.
Next year’s event is expected to attract more than 550 creators, brands, talent and agency professionals for a full-day program of keynotes, panels and workshops, followed by the awards ceremony.
Running under the theme ‘The Creator Effect’, the 2026 summit will explore the influence creators have on what people watch, believe and buy, and how brands, agencies, talent and platforms can work together to shape audiences and conversations.
Confirmed speakers include Ryan Jon, Taz & Alessia, Vanessa Li, Steph Cooks, Reapz, Matty Fahd, Lee Besser and Brad Canning.
