B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • ABC
  • SBS
  • Nine
  • Channel 10
  • Channel 9
  • channel 7
  • B&T Agency Scorecards
  • Seven
  • TikTok
  • Thinkerbell
  • Are Media
  • Partner content
  • Meta
  • WPP Media
  • Women In Media Awards 2026
  • Publicis Groupe
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: B&T Newsletter — 10 September 2026
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Newsletter Editions > B&T Newsletter — 10 September 2026

B&T Newsletter — 10 September 2026

Published on: 10th September 2026 at 9:00 AM
Share
5 Min Read

Accenture Song Tipped To Win Medibank Media Account

Medibank set to become the latest client to join the Accenture Song fold.

Uber Advertising Makes A Splash With ‘Golden Bet’ On Sport In 2027

It was smooth sailing for B&T at the Uber upfront. But only after we were threatened with being made to walk the plank.

Exclusive: Enero Global CEO On Why Agency Group’s ‘Sweet Spot’ Industry Position Allows It To Be ‘All In’ On AI

Enero boss sits down with B&T for a chat about AI. We pumped it straight into ChatGPT and got this back. Maybe.

B&T’s CMO Power List To Return With oOh!media As Presenting Partner

The CMO Power List is returning! But you'll need to be patient before the big reveal next year.

Virgin Australia Launches Travel Media Network, News’ Suddenly To Manage Sales – But Will Advertisers Get On Board?

Fasten your seatbelts, advertisers. Virgin has a new media proposition in the air.

Troy Ruhanen To Retire, BBDO Chairman Andrew Robertson To Take Omnicom Advertising Group Reins

Troy Ruhanen calls it a day. And after so long in New York, who can blame him.

Stan Sports Nets The English Premier League For A Further Six Years

Just like the Brits, the trophy too seems to have migrated to Australia.

Sydney Sweeney Fronts Rather Tasteless Ad Campaign For ‘Sports Trading’ Firm Novig

Another day, another Sydney Sweeney ad.

Melbourne Confidential: Mae Giglia

We head to Melbourne for this chat. But we didn't appreciate being lectured about coffee.

New Agentic Ad Tech Platform PubX Launches, Appoints Andrew Gilbert As Country Manager

PubX launches in Australia. Which, to our chagrin, is not a 10-stop pub crawl.

TV Ratings (09/09/2026): Nine Takes Aussies Down Memory Lane As It Looks Back On 70 Years Of TV

Consider this your semi-regular reminder that B&T, the venerable industry organ we are, pre-dates TV in Australia.

Repco Revs Up ‘Bathurst Driving School’ Campaign Via Thinkerbell

In fairness, it's better to learn to drive in Bathurst than Melbourne with all those hook turns.

Budget Direct Celebrates Dolphins’ First Top Four Finish In The NRL With Custom-Built Floating Phin

Budget Direct goes full Phins up with this one. You have to feel for the Bunnies who are also sponsored and in the finals.

American Express Customers Set To Score On Melbourne’s NFL Game Through Branded Fan Activations

The tickets would have costed an arm and a leg. So, some free perks seems only fair.

Lite n’ Easy Taps Comedian Christian Hull In Social Campaign Via Ogilvy

Christian Hull stars in this new campaign. Not that he's light or easy, of course.

‘The Perfect, Crunchy Protagonist’: Aussie Apples Make ‘Snackregrets’ A Thing Of The Past Via Thinkerbell

An apple a day keeps the doctor away, or so the saying goes. But so does halitosis.

Joel Edgerton Stars For R.M.Williams In New ‘Worn Well’ Campaign

Edgerton slips into his RMs for this new ad. Rumour has it he got them all off by himself too.

SavourLife Gives A Woof With New Brand Platform & Campaign Via Ground Swell

Do you give a woof about your dog? You'll enjoy this.

IMAA Launches ‘Indies Up Close’ Forum To Bring Agency Leaders & Industry Partners Closer

Want to get up close with indies? Consider your prayers answered here.

Studio Veronique Launches Guide To Make Disability Inclusion Feel Less Daunting For Brands

Studio Veronique launches this important work. But to our dismay, it's nothing to do with The Veronicas.

7NEWS Reporters Launch New LiSTNR Podcast To Discuss How Footy’s Biggest Stories Are Broken

Here's us thinking the biggest stories in AFL were broken after eavesdropping in the Revs bathrooms.

Klaviyo ‘Goes Headless’ As It Opens CRM To AI Agents

Klaviyo gets headless. Reports of team getting legless are greatly exaggerated, however.

Blobfish International Appoints Former Coke Exec Amanda Millán To Lead US Business Development

Millán saddles up to lead Blobfish's expansion in the US.


Share

Latest News

‘Evolution Of My Journey’: Melbourne Based Fintech Company Pay.com.au Appoints First Ever CMO David Walsh
15/09/2026
Deakin University’s Young Bullets Welcomes Emma Robbins As Guest Speaker
15/09/2026
Renee Murray On Challenging Assumptions And Leading With Curiosity
15/09/2026
Police Bank Takes Brand Platform ‘Here For Our Own’ To Allianz Stadium For Emergency Services Match Via Windsorborn
15/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?