To improve how Australian audiences receive their local news on the things they most care about in their suburbs and towns, News Corp Australia is introducing hyperlocal news technology.
For the first time, Australians will be able to personalise news by postcode, and also follow individual journalists, topics and subtopics, covering their local areas or other communities in which they have an interest.
News Corp Australasia’s executive chairman Michael Miller said the initiatives, dubbed My News Feed and My Local, build on the company’s long tradition of delivering audiences and commercial clients with the stories that matter.
“We’re really combining old-fashioned boots-on-the-ground reporting with the very best technology we believe is available in today’s media market,” he said.
“These innovations deliver subscribers all the news they want, how they want and when they want seamlessly across all devices, whether it’s hyperlocal, state or international news.”
Miller said My Local’s ability to search by postcode would especially benefit the company’s regional and community journalism as it’s unveiled in coming weeks.
“We’re continuing to support local and regional journalism by enabling readers to get to those stories in a number of ways – through the strap on the homepage, through dedicated pages for each local and regional masthead, through the ability to follow these mastheads and to follow their favourite local and regional journalists.”
“Whether you’re in Gympie or Grafton, Byron or Bundaberg, you’ll be able to tune in to the latest news locally or from across the network to follow what’s happening in your community.”
My News Feed and My Local are the latest incarnations of a new technology suite News Corp Australia has developed to rebuild its digital channels from the ground up, delivering subscribers and commercial clients more targeted, user-friendly content combined with less congestion at far greater speeds.
Miller said the technology was a definitive evolution from the significant changes the company had made over the past year to better meet the needs of audiences and clients.
“We’ve repositioned ourselves to ensure we’re less complex for audiences and advertisers and we’ve done this through our targeted investment in digital innovation,” he said.
“My News Feed and My Local provide consumers with a frictionless and personalised experience and is a significant step in realising our digital future.”
The capability is being rolled out across the company’s websites, mobile sites and, in the weeks ahead, the apps of the state-based, regional and community mastheads.
My News Feed works simply by tapping a Follow button above any story’s headline on any section. Once pressed, that topic or journalist is placed into the subscriber’s news feed and syncs it across all the user’s devices.
Chief technology officer Julian Delany said the multi-stage rollout had already seen the mastheads become faster, smarter, less congested and much more user-friendly.
“Our technology is nuanced enough so that you can, for example, get stories about specific subtopics such as Collingwood Football Club but ignore all other AFL coverage,” he said.
The technology was developed over the past year following a detailed research project to discover what audiences from across Australia and the globe expected from news web, app and mobile sites.
Please login with linkedin to commentNews Corp
Dentsu international’s digital and customer experience agency, Isobar, has won the Adobe 2021 Digital Experience Partner of the Year award. As Adobe’s most prestigious award, the Digital Experience Partner of the Year honours the companies that have made leading contributions to Adobe’s business and have had a significant impact on customer success. Steve Knowles, dentsu’s […]
Apple users would have been delighted with a bunch of new products announced overnight, including a new purple iPhone and the long-awaited AirTags. But the headline device was arguably the new iPad Pro, which is powered by Apple’s superpowerful M1 Chip that has been used previously to power new versions of MacBooks. To help launch […]
The holding companies appear to be coming out of their COVID slumps with Omnicom the latest to post promising results. Reporting on its Q1 numbers from January to the end of March, the New York-based agency reported revenues were down 1.8 per cent year over year, although it was a vast improvement from the 9.6 […]
The AFR BOSS Best Places to Work awards honoured the agency as the best place to work in Australia’s media and marketing world. According to AFR, the awards are determined by two sets of criteria, a staff survey and a written submission. Mark Jarrett, PHD’s CEO (pictured), told AFR that their top placement was “a reflection […]
Woolworths has increased its stake in Quantium to take a majority stake in the data and analytics business. Announcing the move yesterday, Woolies said it had increased its shareholding from 47 per cent to 75 per cent with the purchase price of $233 million. Quantium’s founders and team members will retain the remaining 25 per […]
The federal government has dumped a widely condemned consent education video that compared sex to milkshakes and put a woman as the perpetrator, a day after publicly defending the video. The video formed part of ‘Respect Matters’, a new government campaign that aims to teach children about sexual consent through education resources for schools. The […]
The Big Ideas Store, Powered by Nine, will return for its fourth year on Tuesday 11th May – and this year, they’re taking attendees sky high! Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now. More than 8,000 people […]
To demonstrate the power of your voice with Alexa – Pompeii is the latest film in the “A voice is all you need” campaign via Droga5 London. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting […]
A resolution was passed at Coca-Cola’s annual shareholder meeting, held online, calling on the brand to increase their transparency about the role of their products in fuelling health issues among people of colour. Coke, which is headquartered in Atlanta, Georgia, was also criticised for drawing back its initial support for voting rights. Nsé Ufot, Executive […]
Iconic fuel brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign that celebrates the distance Australians travel, great and small, day-in and day-out. Created by Saatchi & Saatchi Australia and iProspect, the campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity […]
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
Nine News came out on top last night with 1,034,000 viewers according to OzTAM’s metro data, as both Lego Masters and Masterchef saw reductions in viewership after their premieres. Lego Masters had a decrease of 56,000 after Monday’s premiere while Masterchef’s audience dropped by 88,000. The shows received 782,000 and 582,000 viewers respectively. Second in the ratings […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]