News Promotes Nicole Waudby To GM Sales, The Australian & Prestige Titles

12/12/2019. Nicole Waudby, Sales and Strategy Director, Prestige titles News Corp Australia, photographed at her offices in Sydney. Britta Campion / The Australian
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News Corp Australia managing director The Australian, NSW & Prestige Titles Nicholas Gray today announced the promotion of Nicole Waudby to the role of general manager sales, The Australian and prestige titles.

Waudby, current national sales and strategy director – prestige, will report to Gray and commence her new role on Monday 16 December.

Gray said: “Nicole has a proven track record in the business and has been pivotal in developing the News Prestige Network over the past two years, helping our luxury clients grow and demonstrating digital and experiential innovation. I am delighted to announce Nicole’s appointment to this role, with her commercial and industry experience she is the perfect person to lead our premium portfolio.”

News Corp Australia managing director, national sales Lou Barrett said: “Nicole is an extremely experienced leader and the obvious choice to spearhead the combined Prestige and The Australian team replacing Andrew Cook (who left for Bauer in September). I know she will work collaboratively and creatively with National Sales and the Newsamp team to provide our clients with best in class, results-driven marketing solutions.”

Waudby has been responsible for sales and strategy of the company’s prestige titles for four and a half years. She is a commercial executive with a career spanning more than 20 years locally and internationally, joining News Corp Australia in 2015 from Bauer Media where she oversaw the commercial brand integration management for prestige brands. Prior to that she spent more than five years at Time Inc UK as a commercial advertising director.

Waudby said: “I am delighted to be taking on a greater leadership role at such an important time in the evolution of the sales operation of The Australian. Steering the commercial success of the prestige titles has been a privilege with many milestones. I welcome the exciting challenge of further aligning the two businesses and ensuring the News Prestige Network is the recognised leader in the market for premium brands and importantly, for services to our client partners and customers.”

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