News Digital Networks Snares Women’s Health Editor For New Women’s Site

News Digital Networks Snares Women’s Health Editor For New Women’s Site
SHARE
THIS



News Digital Networks Australia’s managing director Nicole Sheffield today announced that Felicity Harley will join News DNA in January 2017 as editor of the company’s new female content platform which will launch early next year.

Highly experienced in media, brand building and creating content for women, Harley steps into this new role from Pacific Magazines where she was editor of Women’s Health for nine years. During her tenure, Women’s Health became the country’s number one women’s lifestyle magazine brand. 

Sheffield said: “Felicity is an incredibly talented editor and I’m delighted that she is joining our already exceptional line-up of editors within News DNA. Felicity is highly respected in the industry and has a strong track record of developing brands, campaigns and content that connects with consumers. Under her leadership, this new digital brand will develop in to an incredibly successful platform that will engage Australian women. We’ve done extensive research for the new site and we’re very confident we are building an Australian brand women will want to be part of.”

Executive editor women’s network Melissa Overman said: “Having someone of Felicity’s calibre lead our new website is incredibly exciting. She has an innate understanding of what Australian women engage with and as we build the team her insights and guidance will be invaluable to delivering the best offering for today’s consumer.” 

Harley said: “I’m delighted to be joining News DNA to launch a fantastic new brand that speaks to Australian women. Delivering great content to women has always been my passion and I’m honoured to have this rare opportunity to launch a new digital brand that truly resonates. Building and curating a new brand is thrilling and I’m confident Australian women will see this site as an important part of their everyday life. I’m excited to be working under Nicole’s visionary and enthusiastic leadership and I’m looking forward to working with the ever-so-talented Melissa on bringing a positive, stimulating and dynamic digital offering.”

With 18 years’ publishing experience, Harley was named one of 100 Women of Influence in 2012 by Westpac and The Australian Financial Review for her brainchild, the ‘I Support Women in Sport’ campaign, which won recognition from then Prime Minister Julia Gillard plus national and international awards.

Previously, Ms Harley was deputy editor of Cosmopolitan and editor of Cosmopolitan Style for three years. She has also written for leading Australian women’s magazines including WHO and Cleo. An accomplished media commentator Ms Harley appears weekly on Sunrise, The Morning Show and Daily Edition. She has appeared on Seven News and was co-host of the health and wellbeing series Live Well. Ms Harley is also a regular commentator on radio across Australia from ABC Adelaide to FOX FM Melbourne and HOT FM Rockhampton; and speaks at various functions. She is a proud mum to two sons and is currently studying a Diploma of Nutritional Medicine.

Please login with linkedin to comment

Anniversary DNA Magazine fire safety News Digital Networks

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]