B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Digital Networks Snares Women’s Health Editor For New Women’s Site
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Digital Networks Snares Women’s Health Editor For New Women’s Site
Media

News Digital Networks Snares Women’s Health Editor For New Women’s Site

Staff Writers
Published on: 20th September 2016 at 10:11 AM
Staff Writers
Share
4 Min Read
SHARE

News Digital Networks Australia’s managing director Nicole Sheffield today announced that Felicity Harley will join News DNA in January 2017 as editor of the company’s new female content platform which will launch early next year.

Highly experienced in media, brand building and creating content for women, Harley steps into this new role from Pacific Magazines where she was editor of Women’s Health for nine years. During her tenure, Women’s Health became the country’s number one women’s lifestyle magazine brand. 

Sheffield said: “Felicity is an incredibly talented editor and I’m delighted that she is joining our already exceptional line-up of editors within News DNA. Felicity is highly respected in the industry and has a strong track record of developing brands, campaigns and content that connects with consumers. Under her leadership, this new digital brand will develop in to an incredibly successful platform that will engage Australian women. We’ve done extensive research for the new site and we’re very confident we are building an Australian brand women will want to be part of.”

Executive editor women’s network Melissa Overman said: “Having someone of Felicity’s calibre lead our new website is incredibly exciting. She has an innate understanding of what Australian women engage with and as we build the team her insights and guidance will be invaluable to delivering the best offering for today’s consumer.” 

Harley said: “I’m delighted to be joining News DNA to launch a fantastic new brand that speaks to Australian women. Delivering great content to women has always been my passion and I’m honoured to have this rare opportunity to launch a new digital brand that truly resonates. Building and curating a new brand is thrilling and I’m confident Australian women will see this site as an important part of their everyday life. I’m excited to be working under Nicole’s visionary and enthusiastic leadership and I’m looking forward to working with the ever-so-talented Melissa on bringing a positive, stimulating and dynamic digital offering.”

With 18 years’ publishing experience, Harley was named one of 100 Women of Influence in 2012 by Westpac and The Australian Financial Review for her brainchild, the ‘I Support Women in Sport’ campaign, which won recognition from then Prime Minister Julia Gillard plus national and international awards.

Previously, Ms Harley was deputy editor of Cosmopolitan and editor of Cosmopolitan Style for three years. She has also written for leading Australian women’s magazines including WHO and Cleo. An accomplished media commentator Ms Harley appears weekly on Sunrise, The Morning Show and Daily Edition. She has appeared on Seven News and was co-host of the health and wellbeing series Live Well. Ms Harley is also a regular commentator on radio across Australia from ABC Adelaide to FOX FM Melbourne and HOT FM Rockhampton; and speaks at various functions. She is a proud mum to two sons and is currently studying a Diploma of Nutritional Medicine.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Anniversary, DNA Magazine, fire safety, News Digital Networks
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
Agency Scorecard: In Marketing We Trust
18/07/2025
Agency Scorecard: Bastion
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?