News’ Delicious.Com.Au Serves up New Eat Out Guide

News’ Delicious.Com.Au Serves up New Eat Out Guide
SHARE
THIS



News Corp Australia’s director of food Fiona Nilsson today announced the launch of delicious.com.au/eatout, the brand new national Eat Out vertical on delicious.com.au.

Premium food-lifestyle brand delicious. will strengthen their website offering with the launch of Australia’s most comprehensive new guide to eating out. The delicious. Eat Out vertical is an optimised platform, designed to guide consumers to the best food experiences in Australia.

Fiona Nilsson said: “Aggregating our Food Corp network of national restaurant reviews under the delicious. Eat Out vertical is really exciting. Food is such a key category for the business and bringing together the company’s restaurant reviews expands our offering for consumers.

“The site is only two years old and building out the delicious. offering with the new comprehensive Eat Out vertical is fantastic for our audience and our advertising partners and illustrates our continued investment in the brand.”

With national authority and local know-how the delicious. Eat Out vertical will be powered by trusted local authorities such as Anthony Huckstep (national critic), Dan Stock (Herald Sun), Megan Miller (Herald Sun), Renata Gortan (Daily Telegraph), Anooska Tucker-Evans (Courier Mail), Simon Wilkinson (Adelaide Advertiser), Kate Gibbs (delicious. on Sunday) and Phoebe Wood (delicious.) along with the News Local network of food writers, and supported by a selection of regular delicious. contributors.

Toyota Camry has signed on as launch partner of the vertical.

delicious. editor-in-chief Kerrie McCallum said: “The new delicious. Eat Out vertical is modern and relatable with the best functionality and an unrivalled depth of content from the News Corp Australia network of food brands. The vertical will help our audience find the right place to eat out, whatever they’re craving. It’s another great way to connect with our audience and grow our lead in this category.

“We’re delighted to have Toyota Camry on board as our launch partner as they evolve their offering to target a premium lifestyle audience. It’s also new business for us.”

Features of the new vertical include:

  • Over 6,000 national expert and user reviews from across News Corp Australia’s Food Corp network in one place and all discoverable on a user-friendly map
  • Easy to find expert reviews categorised into restaurants, cafes, bars and galleries
  • A new section page that uses the readers location to dynamically serve the latest relevanteating out content
  • Unique right of reply for chefs to publicly respond to delicious reviews

Make every meal out delicious. is the launch campaign created for the vertical and features the star power of delicious.’ regular contributors, including Colin Fassnidge, Shannon Bennett, Hayden Quinn, Anna Polyviou, Darren Robertson, Magdalena Roze and Silvia Colloca. The multi- media campaign will run across digital, social and print.

delicious. is Australia’s number one premium food-lifestyle media brand. It has a multi-platform reach of 1.056 million* (magazine and digital) along with delicious. on Sunday which has a reach of 1.210 million in the Sunday liftout, Stellar. delicious.com.au has a unique audience of 630,000 which is up 44.5 per cent year-on-year according to Nielsen DRM, December 2017. It has a strong social audience of over 980,000.

Please login with linkedin to comment

delicious.com.au News Corp

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]