News Corp Australia’s director of food Fiona Nilsson today announced the launch of delicious.com.au/eatout, the brand new national Eat Out vertical on delicious.com.au.
Premium food-lifestyle brand delicious. will strengthen their website offering with the launch of Australia’s most comprehensive new guide to eating out. The delicious. Eat Out vertical is an optimised platform, designed to guide consumers to the best food experiences in Australia.
Fiona Nilsson said: “Aggregating our Food Corp network of national restaurant reviews under the delicious. Eat Out vertical is really exciting. Food is such a key category for the business and bringing together the company’s restaurant reviews expands our offering for consumers.
“The site is only two years old and building out the delicious. offering with the new comprehensive Eat Out vertical is fantastic for our audience and our advertising partners and illustrates our continued investment in the brand.”
With national authority and local know-how the delicious. Eat Out vertical will be powered by trusted local authorities such as Anthony Huckstep (national critic), Dan Stock (Herald Sun), Megan Miller (Herald Sun), Renata Gortan (Daily Telegraph), Anooska Tucker-Evans (Courier Mail), Simon Wilkinson (Adelaide Advertiser), Kate Gibbs (delicious. on Sunday) and Phoebe Wood (delicious.) along with the News Local network of food writers, and supported by a selection of regular delicious. contributors.
Toyota Camry has signed on as launch partner of the vertical.
delicious. editor-in-chief Kerrie McCallum said: “The new delicious. Eat Out vertical is modern and relatable with the best functionality and an unrivalled depth of content from the News Corp Australia network of food brands. The vertical will help our audience find the right place to eat out, whatever they’re craving. It’s another great way to connect with our audience and grow our lead in this category.
“We’re delighted to have Toyota Camry on board as our launch partner as they evolve their offering to target a premium lifestyle audience. It’s also new business for us.”
Features of the new vertical include:
- Over 6,000 national expert and user reviews from across News Corp Australia’s Food Corp network in one place and all discoverable on a user-friendly map
- Easy to find expert reviews categorised into restaurants, cafes, bars and galleries
- A new section page that uses the readers location to dynamically serve the latest relevanteating out content
- Unique right of reply for chefs to publicly respond to delicious reviews
Make every meal out delicious. is the launch campaign created for the vertical and features the star power of delicious.’ regular contributors, including Colin Fassnidge, Shannon Bennett, Hayden Quinn, Anna Polyviou, Darren Robertson, Magdalena Roze and Silvia Colloca. The multi- media campaign will run across digital, social and print.
delicious. is Australia’s number one premium food-lifestyle media brand. It has a multi-platform reach of 1.056 million* (magazine and digital) along with delicious. on Sunday which has a reach of 1.210 million in the Sunday liftout, Stellar. delicious.com.au has a unique audience of 630,000 which is up 44.5 per cent year-on-year according to Nielsen DRM, December 2017. It has a strong social audience of over 980,000.
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