News Corp To Aid Everyday Aussies With News Compare

News Corp To Aid Everyday Aussies With News Compare
SHARE
THIS



News Corp Australia today launched a new digital comparison product that will help Australians make confident, informed decisions across a range of everyday money products including their credit cards, home loans, personal loans and car loans.

The new product, called News Compare, will debut on news website news.com.au under the Compare Money brand, and will inform more than 12 million Australians who visit the site monthly.

A recent News Corp Australia cost-of-living survey of more than 2500 consumers found 68 percent have sought to save money on bills, utility and fuel-related costs in recent months.

News Compare will feature a myriad of consumer-friendly topics, trusted, factual and up-to-date information and articles, FAQs, and product and merchant comparisons in an informative, reader-friendly style written by dedicated writers who will provide helpful information to those looking to ease cost-of-living pressures.

News Corp Australia’s managing director of client product Pippa Leary said News Compare was a critical new offering that allows the publisher to better serve both commercial clients and audiences.

“News Compare is a comparison content and product hub that delivers a premium experience for Australians seeking to be better informed in order to make smarter cost-of-living choices,” Leary said.

“It aims to save time and effort for millions of Australians who are looking for better credit options.

“News Compare sits in a sweet spot because it allows us to intermediate between our clients and help them reach more consumers and to do so seamlessly. We know that a reader who has gone to the trouble of comparing products has a strong intention to fulfil the transaction so this will drive top-quality leads for our clients. This means a client can come to us to drive not only awareness and consideration but now importantly conversion for their brand.”

News Corp Australia is working with specialist credit services comparison provider Fair Comparison which will manage commercial negotiations as a reseller of the inventory that appears with their comparison content on News Compare for everyday credit products.

Leary said she was delighted to be working with Fair Comparison.

“Fair Comparison is a highly experienced product and commercial player with a powerful affiliate network.”

Leary said she looked forward to extending News Compare to the company’s stable of mastheads and brands.

“With our network of powerhouse brands and millions of data points providing insights into behaviours, we know how to find these audiences and give them access to relevant content and to our clients making News Compare a very compelling and unique product in Australia’s crowded media landscape.

“The bottom line is increasing cost-of-living pressures means the time is right to help our audiences who want to make their money work harder.”

Please login with linkedin to comment

News Corp Australia

Latest News

Why Are We Still Banging Our Heads Against The Glass Ceiling?
  • Media
  • Opinion

Why Are We Still Banging Our Heads Against The Glass Ceiling?

In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
  • Technology

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights

We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]

Blockheads Rejoice! The Official Block Podcast Is Here
  • Media

Blockheads Rejoice! The Official Block Podcast Is Here

In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]

Behaviour Change – Expecting The Unexpected
  • Marketing
  • Partner Content

Behaviour Change – Expecting The Unexpected

Here's pro tips for brands looking for behavioural change. Could possibly also work on lazy, cleaning-phobic partners.

Partner Content

by B&T Magazine

B&T Magazine
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]