B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Pinterest
  • Agency Scorecards
  • Anthony Albanese
  • AFL
  • The Growth Distillery
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp To Aid Everyday Aussies With News Compare
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > News Corp To Aid Everyday Aussies With News Compare
Media

News Corp To Aid Everyday Aussies With News Compare

Staff Writers
Published on: 2nd August 2022 at 11:54 AM
Staff Writers
Share
3 Min Read
SHARE

News Corp Australia today launched a new digital comparison product that will help Australians make confident, informed decisions across a range of everyday money products including their credit cards, home loans, personal loans and car loans.

The new product, called News Compare, will debut on news website news.com.au under the Compare Money brand, and will inform more than 12 million Australians who visit the site monthly.

A recent News Corp Australia cost-of-living survey of more than 2500 consumers found 68 percent have sought to save money on bills, utility and fuel-related costs in recent months.

News Compare will feature a myriad of consumer-friendly topics, trusted, factual and up-to-date information and articles, FAQs, and product and merchant comparisons in an informative, reader-friendly style written by dedicated writers who will provide helpful information to those looking to ease cost-of-living pressures.

News Corp Australia’s managing director of client product Pippa Leary said News Compare was a critical new offering that allows the publisher to better serve both commercial clients and audiences.

“News Compare is a comparison content and product hub that delivers a premium experience for Australians seeking to be better informed in order to make smarter cost-of-living choices,” Leary said.

“It aims to save time and effort for millions of Australians who are looking for better credit options.

“News Compare sits in a sweet spot because it allows us to intermediate between our clients and help them reach more consumers and to do so seamlessly. We know that a reader who has gone to the trouble of comparing products has a strong intention to fulfil the transaction so this will drive top-quality leads for our clients. This means a client can come to us to drive not only awareness and consideration but now importantly conversion for their brand.”

News Corp Australia is working with specialist credit services comparison provider Fair Comparison which will manage commercial negotiations as a reseller of the inventory that appears with their comparison content on News Compare for everyday credit products.

Leary said she was delighted to be working with Fair Comparison.

“Fair Comparison is a highly experienced product and commercial player with a powerful affiliate network.”

Leary said she looked forward to extending News Compare to the company’s stable of mastheads and brands.

“With our network of powerhouse brands and millions of data points providing insights into behaviours, we know how to find these audiences and give them access to relevant content and to our clients making News Compare a very compelling and unique product in Australia’s crowded media landscape.

“The bottom line is increasing cost-of-living pressures means the time is right to help our audiences who want to make their money work harder.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: News Corp Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Publicis Raises Growth Forecast On Strong Q2 Results After “Unprecedented New Business Run”
18/07/2025
Google’s Raphael Hodes: “We Need To Move Away From Last Click”
18/07/2025
The Pistol team photo.
Agency Scorecard: The Pistol
17/07/2025
Agency Scorecard: Mediahub
17/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?