News Corp Australia today launched a two-week national trade advertising campaign to reinforce the company’s commitment to providing safe, trusted, measurable and effective solutions for advertisers.
The campaign is designed to make marketers and brands ask the very topical question: do you know where your ads are today?
Amid renewed controversy surrounding digital advertising safety for brands within tech-platforms, this campaign reinforces advertisers that News’ products offer brands trusted and transparent digital environments.
Executive general manager of network sales, Lou Barrett said: “We are launching the next iteration of our brand safety campaign to proactively reassure our customers that it is our priority to protect and enhance their brands. We invest heavily in premium generated content, third party audience measurement and are continually working towards creating safe environments for our customers.
“As creators and publishers of trusted content, we understand that context is critical and only trusted brands can offer genuine and safe environments for your brand. We invest in real people to create real and relevant content, who write, investigate and stand by it. We understand the importance of appropriate ad placement.
“Advertisers should feel confident that they get what they pay for and that they can genuinely trust News to deliver on that. We are committed to providing greater transparency to ensure our advertisers have a clear and accurate picture of where their budget is going and where their advertisements are being placed as well as receiving a true and verified measure of audience engagement.”
NewsMediaWorks’ 2017 ADTRUST study found that consumer trust in advertising on digital news media performs strongly at 36 per cent above average while advertising on social sits at 21 per cent below average. News Corp Australia allows advertisers to track and audit metrics such as viewability and brand safety using third party technology.
News Corp Australia is the largest digital content publisher in Australia with a total digital audience of 12.3 million UA’s (Nielsen DRM – October 2017).
With the headline: ‘Do you know where your ads are today? the campaign was created by Big Red and News Corp Australia’s creative services team and will appear in trade media nationwide.