News Corp Australia’s print and digital mastheads The Daily Telegraph, Herald Sun and The Courier-Mail And kidsnews.com.au have united in launching their ‘Adopt a Farmer’ campaign.
The campaign will boost awareness and provide financial relief for farming communities battling crippling drought in NSW and VIC, and both drought and floods in QLD.
The front pages and editorial coverage featuring in The Daily Telegraph, Herald Sun, The Courier-Mail and on kidsnews.com.au will highlight the dire conditions experienced by farming regions in each state and will focus on inspiring readers to take action inspired by stories of efforts undertaken by school children around the country.
AGL, NAB, IGA and Qantas have all joined forces with News Corp to show support for farming communities and help educate and engage Australians, particularly school children in capital cities, about the issues being faced as a result of the drought.
The Daily Telegraph editor, Ben English said: “Deputy editor Gemma Jones and I knew we needed to take action to help give our farming communities – who feel no-one is listening – a stronger voice.
“We are listening and we are taking action. ‘Adopt a Farmer’ is calling on schools to hold a gold coin mufti day on Wednesday, May 8 to support 8,000 farmers registered with Rural Aid who are doing it tough.
“Sponsors AGL and NAB have already kicked in $200,000 to get the ball rolling, to inject some money back into local economies and to give farmers a small reprieve from the financial pressures they face.”
English added: “By schools taking the initiative to adopt a farmer, the stories become very real.
“We want students to write to the farmers they are adopting, tell them what they’re doing to show support, and then we want to give children an opportunity to visit a rural community and meet the farmers they are supporting.”
Qantas will fly five students and their teacher to a drought affected community to meet the farmers.
They just need to write in to firstname.lastname@example.org why their school should be selected.
And IGA is giving away $1,000 gift cards to 20 students in rural communities who write in and share their stories about how the drought is affecting them.
Registered charity, Rural Aid will collect the funds, by providing $100 Visa gift cards to farmers in need.
The hope is that these gift cards can be spent within the local economies, helping sustain small businesses also facing the full brunt of the effects of the drought.
News Corp is also encouraging readers to get involved in their workplace on May 8 by hosting a mufti day.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]