News Corp has teamed up with pharmaceutical retail chain Chemist Warehouse to launch a new quarterly publication, focusing on wellness, beauty and nutrition.

The magazine, called the House of Wellness, will be a 100 page glossy, and available via newsagents and Chemist Warehouse stores.

The launch comes off the back of Magazine Publishers Australia’s (MPA) push to change-up the news-agency sector to help maintain and increase the sale of magazines, an initiative supported by a number of mags.

News Corp Australia’s director of national sales Sharb Farjami said: “Wellness magazine is a great example of the diverse custom marketing solutions News Corp Studios provides to our customers.

“Wellness magazine will leverage our heritage of creating informative and inspirational content to engage customers and drive demand. Each issue is estimated to reach as many as four million affluent and influential consumers, providing a powerful platform for Chemist Warehouse’s suppliers to target audiences.”

Chemist Warehouse chief operating officer Mario Tascone said: “Our aim is that the House of Wellness brand will evolve into Australia’s biggest health media brand; a media brand designed to cement Chemist Warehouse as the number one destination for wellness in Australia.

“This evolution starts with the introduction of this first edition of the House of Wellness magazine. Its mission is to help even more Australians get well, stay well, live well and look fabulous. It will be the new authority in all things health and beauty and judging by the demand for space from our suppliers it is sure set to grow bigger and bigger each edition.

“We will use our massive reach Australia wide to ensure that, from day one, the House of Wellness magazine will be the biggest distributed health and beauty magazine Australia has ever seen.”